Skip to content

🎁 Start Your 1 Month Free Trial of the Full Plan, Exclusively for Brands & Advisors.Get Started

Something's new and wrappin' with Rice 'n More

Rice 'n More

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

Share

Rice 'n More is a popular Philippine food cart franchise offering affordable, quick-service rice meals catering to on-the-go consumers. Featuring a variety of popular Filipino toppings, the brand focuses on convenience, high-margin items, and accessible, high-traffic locations. It is designed for simple, fast, and easy operations.

Key Facts

Franchise fee
₱150k
Total investment
₱350k – ₱600k
ROI / payback
~18 months
Format
Multi-format
Staffing
2+ crew
Year founded
2010
Branches
30+
Company type
Corporation

Franchise Overview

If you're looking for an affordable, high-traffic business opportunity, you'll love the Rice 'n More franchise. This concept focuses on providing fast, delicious, and budget-friendly rice meals tailored to the busy Filipino lifestyle. Serving a variety of favorite local toppings on high-quality rice, it taps into the daily demand for satisfying, on-the-go food options in malls and transport hubs. It's a turnkey, simplified operation designed for efficiency and consistent taste, making it ideal for first-time entrepreneurs.

The business model revolves around a streamlined, compact food cart setup that minimizes operational costs while maximizing high-volume sales. With a low initial investment compared to full-scale restaurants, this franchise focuses on high-margin products that appeal to students, commuters, and workers. The core of the success is offering a 'more rice, more toppings' value proposition, delivering speed and flavor in every serving.

About Rice 'n More

Rice 'n More has established itself as a reliable quick-service food cart provider, focusing on the Filipino preference for affordable, flavorful rice meals. The brand specializes in offering popular, consistent rice toppings served in a compact and efficient format. By targeting high-traffic areas such as malls, transportation terminals, and commercial hubs, Rice 'n More maximizes customer accessibility. Their operational model is streamlined to ensure that each franchise unit is simple to manage, typically requiring minimal staff. This approach allows owners to focus on customer service and volume sales rather than complex culinary operations. The menu is crafted to include beloved Filipino staples that have consistent, daily demand.

The investment package for a Rice 'n More franchise is designed to be affordable, targeting entrepreneurs seeking to enter the food business with manageable startup costs. Franchisees benefit from the company’s proven system, which includes equipment, training, and sometimes initial inventory support. The brand is known for its relatively quick breakeven times, making it an attractive investment for those looking for faster returns on their investment compared to more traditional food business models. The focus on high-volume, lower-price point meals ensures a steady stream of patrons. Their business strategy relies on consistent branding and quality control to maintain customer loyalty across different locations.

Franchisees receive support in site selection and marketing to maximize visibility and sales. The operational simplicity, combined with high-demand, low-cost menu items, positions Rice 'n More as a competitive, scalable business opportunity in the crowded Philippine fast-food sector. Their carts are often recognized for their bright branding and aroma, attracting foot traffic. This business is ideal for operators looking for a turnkey solution that delivers everyday food needs to a large audience.

Advisors Ready To Help

Consultant, franchise advisor

Consultant

Financing Readiness · Site Selection

Mentor, franchise advisor

Mentor

Low-Capital Startups

Advisor, franchise advisor

Advisor

Franchise Agreements · Multi-Unit Expansion

Coach, franchise advisor

Coach

Low-Capital Startups · Site Selection

Are you a franchise advisor? Get featured here

Key Differentiators

  • Affordable, high-volume rice meals
  • Turnkey food cart operations
  • High-traffic location focus
  • Simplified, fast service system
  • Popular, consistent Filipino flavors

Target Audience

  • Commuters and busy professionals
  • Students and young adults
  • Value-conscious shoppers
  • Mall and terminal visitors

Where the brand operates

Market Presence: Well-established in Metro Manila malls and transportation hubs.

Availability: Quezon City, Manila, Makati, Pasig, Taguig, Mandaluyong, Pasay, Parañaque, Caloocan, Muntinlupa, Las Piñas, Marikina +4 more

Investment & Returns

Franchise fee₱150,000
Total investment₱350,000 – ₱600,000
Estimated ROI period18 months
Estimated breakeven12 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Beginner/Easy
  • Space: 4–8 sqm
  • Ideal location: Malls, Transportation Terminals, Schools
  • Staff: 2+ crew

What the package covers

Food Cart setup. Turnkey system, Training, Equipment included

Owner Stories

No owner stories for this brand yet. Do you run a Rice 'n More unit? Share how it is really going and help future owners decide.

Share your story

Related Franchises

More Filipino Restaurant
Featured
Kwatogs franchise

Kwatogs

Filipino Restaurant

Franchise fee
Not disclosed
Total investment
From ₱700k
Alejandro's Crispy Pata franchise

Alejandro's Crispy Pata

Filipino Restaurant

Franchise fee
₱500k
Total investment
₱3.5M–₱6.5M
Adobo Connection franchise

Adobo Connection

Filipino Restaurant

Franchise fee
₱500k
Total investment
₱3.5M–₱5M
Adobo Republic franchise

Adobo Republic

Filipino Restaurant

Franchise fee
₱500k
Total investment
₱1.5M–₱2.5M