
Advisor
Franchise Agreements · Multi-Unit Expansion
🎁 Start Your 1 Month Free Trial of the Full Plan, Exclusively for Brands & Advisors.Get Started

Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
Rice 'n More is a popular Philippine food cart franchise offering affordable, quick-service rice meals catering to on-the-go consumers. Featuring a variety of popular Filipino toppings, the brand focuses on convenience, high-margin items, and accessible, high-traffic locations. It is designed for simple, fast, and easy operations.
If you're looking for an affordable, high-traffic business opportunity, you'll love the Rice 'n More franchise. This concept focuses on providing fast, delicious, and budget-friendly rice meals tailored to the busy Filipino lifestyle. Serving a variety of favorite local toppings on high-quality rice, it taps into the daily demand for satisfying, on-the-go food options in malls and transport hubs. It's a turnkey, simplified operation designed for efficiency and consistent taste, making it ideal for first-time entrepreneurs.
The business model revolves around a streamlined, compact food cart setup that minimizes operational costs while maximizing high-volume sales. With a low initial investment compared to full-scale restaurants, this franchise focuses on high-margin products that appeal to students, commuters, and workers. The core of the success is offering a 'more rice, more toppings' value proposition, delivering speed and flavor in every serving.
Rice 'n More has established itself as a reliable quick-service food cart provider, focusing on the Filipino preference for affordable, flavorful rice meals. The brand specializes in offering popular, consistent rice toppings served in a compact and efficient format. By targeting high-traffic areas such as malls, transportation terminals, and commercial hubs, Rice 'n More maximizes customer accessibility. Their operational model is streamlined to ensure that each franchise unit is simple to manage, typically requiring minimal staff. This approach allows owners to focus on customer service and volume sales rather than complex culinary operations. The menu is crafted to include beloved Filipino staples that have consistent, daily demand.
The investment package for a Rice 'n More franchise is designed to be affordable, targeting entrepreneurs seeking to enter the food business with manageable startup costs. Franchisees benefit from the company’s proven system, which includes equipment, training, and sometimes initial inventory support. The brand is known for its relatively quick breakeven times, making it an attractive investment for those looking for faster returns on their investment compared to more traditional food business models. The focus on high-volume, lower-price point meals ensures a steady stream of patrons. Their business strategy relies on consistent branding and quality control to maintain customer loyalty across different locations.
Franchisees receive support in site selection and marketing to maximize visibility and sales. The operational simplicity, combined with high-demand, low-cost menu items, positions Rice 'n More as a competitive, scalable business opportunity in the crowded Philippine fast-food sector. Their carts are often recognized for their bright branding and aroma, attracting foot traffic. This business is ideal for operators looking for a turnkey solution that delivers everyday food needs to a large audience.
Advisors Who Know This Industry
Are you a franchise advisor? Get featured here
Advisors Ready To Help
Are you a franchise advisor? Get featured here
Market Presence: Well-established in Metro Manila malls and transportation hubs.
Availability: Quezon City, Manila, Makati, Pasig, Taguig, Mandaluyong, Pasay, Parañaque, Caloocan, Muntinlupa, Las Piñas, Marikina +4 more
| Franchise fee | ₱150,000 |
|---|---|
| Total investment | ₱350,000 – ₱600,000 |
| Estimated ROI period | 18 months |
| Estimated breakeven | 12 months |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Food Cart setup. Turnkey system, Training, Equipment included
No owner stories for this brand yet. Do you run a Rice 'n More unit? Share how it is really going and help future owners decide.
Share your story
Filipino Restaurant

Filipino Restaurant

Filipino Restaurant

Filipino Restaurant