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Braddex Batchoy & Steamedrice franchise photo

Braddex Batchoy & Steamedrice

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Braddex Batchoy & Steamedrice offers a comforting, budget-friendly dining experience featuring authentic Iloilo-style Batchoy and savory steamed rice. It is a popular, fast-paced Filipino eatery providing a quick, satisfying, and flavor-packed meal option for busy commuters and families alike.

Key Facts

Franchise fee
₱350k
Total investment
₱800k – ₱1.5M
ROI / payback
~18 months
Format
Multi-format
Staffing
4+ crew
Year founded
2012
Branches
15+
Company type
Corporation

Franchise Overview

If you're looking for an affordable, high-turnover Filipino food concept, you'll love Braddex Batchoy & Steamedrice. This brand specializes in combining the nostalgic, savory flavors of traditional La Paz Batchoy—a rich noodle soup—with the convenience of flavorful steamed rice meals. It appeals to customers seeking a fast, authentic Filipino meal that doesn't sacrifice taste for speed, making it a perfect fit for high-traffic, busy urban locations.

The business model focuses on delivering consistent comfort food that bridges the gap between fast food and full-service dining. With a simple, efficient operational system, Braddex is designed for high-volume sales, offering a robust, proven menu that thrives in both food courts and standalone community locations. The menu, centered around comfort food staples, is engineered for fast preparation and quick service.

About Braddex Batchoy & Steamedrice

Braddex Batchoy & Steamedrice has established itself as a reliable destination for lovers of Iloilo’s signature Batchoy in various areas of the Philippines. Their core offering is a rich, savory broth, packed with flavorful meat toppings and authentic noodles, providing a hearty, nutritious, and comforting dining experience. Complementing this, their steamed rice dishes, topped with savory sauces and toppings, offer a convenient meal solution that fits the busy, on-the-go lifestyle of modern Filipinos. The brand has built a loyal following by maintaining a consistent taste profile that reminds customers of home-cooked meals.

The franchise model is highly adaptable, designed for in-line stores, usually in, but not limited to, high-traffic shopping centers, transport terminals, or community hubs. This versatility allows franchisees to maximize profitability by targeting high pedestrian traffic areas. Braddex provides comprehensive operational support to its partners, including training, site selection assistance, and marketing support, ensuring that the brand’s reputation for quality is maintained across all locations.

Key to their success is the streamlined, simplified cooking process, which minimizes waste, improves efficiency, and allows for consistent, rapid service. The menu, though specialized, has broad appeal, catering to students, professionals, and families alike. Their business structure is designed for straightforward management, making it an attractive opportunity for both first-time restaurant owners and seasoned investors looking for a stable food and beverage concept. The focus is always on delivering a high-quality, hot, and satisfying meal quickly.

Advisors Ready To Help

Consultant, franchise advisor

Consultant

Financing Readiness · Site Selection

Advisor, franchise advisor

Advisor

Franchise Agreements · Multi-Unit Expansion

Coach, franchise advisor

Coach

Low-Capital Startups · Site Selection

Mentor, franchise advisor

Mentor

Low-Capital Startups

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Key Differentiators

  • Authentic Iloilo Batchoy recipe
  • Affordable comfort food dining
  • High volume fast service
  • Simple, efficient operations
  • Strong, popular local brand

Target Audience

  • Busy commuters
  • Budget-conscious families
  • Students
  • Office workers
  • Filipino comfort food lovers

Where the brand operates

Market Presence: Established in multiple locations in Metro Manila.

Availability: Quezon City, Manila, Caloocan

Investment & Returns

Franchise fee₱350,000
Total investment₱800,000 – ₱1,500,000
Estimated ROI period18 months
Estimated breakevenNot disclosed
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Simple management
  • Space: 15–40 sqm
  • Ideal location: Malls, Transport Hubs, Commercial Areas
  • Staff: 4+ crew

What the package covers

Full turnkey system

Owner Stories

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