Inasal & Co.

Inasal & Co. is a prominent food service establishment operating within the vibrant culinary landscape of Bacolod City, Negros Occidental. The restaurant was established by the family and management group behind the widely celebrated Aboy's Restaurant, an iconic destination known for authentic local cuisine. Capitalizing on this rich culinary lineage, the brand delivers a high-quality menu centered around Bacolod's definitive flame-grilled specialty, chicken inasal, which is distinctively marinated in calamansi, local vinegar, and traditional aromatics before being basted with rich annatto oil over hot coals.

Beyond standard grilled items, the brand differentiates itself through contemporary flavor updates and an expanded selection of regional comfort foods. Its menu includes specialized offerings such as fiery spicy inasal, pesto-infused chicken, rich bone marrow stews, sizzling local platters, and classic Ilonggo molo soup. The brand caters to multi-generational families, local professionals, and regional tourists who seek traditional flavors served in a clean, welcoming, and relaxed casual dining environment.

While the company operates as a robust independent establishment rooted in its primary market, it operates under a private corporate or family-led management structure typical of major regional food brands. Its physical presence is designed around cozy indoor and ventilated outdoor dining spaces, optimized for large group gatherings, celebrations, and late-night food trips. Inasal & Co. focuses heavily on maintaining strict recipe consistency and high-grade sourcing for all its ingredients, reflecting its foundational mission to uplift the standard of West Visayan grilled cuisine.