Mentor
Low-Capital Startups
Chicken Deli
Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
Chicken Deli serves authentic Bacolod-style chicken inasal and beloved Filipino comfort food dishes. Founded in Visayas, this fast-growing casual dining restaurant is known for its savory grilled products. It is expanding its footprint to offer affordable dining experiences across the Philippines.
Key Facts
- Franchise fee
- ₱500k
- Total investment
- ₱2.5M – ₱5M
- ROI / payback
- ~24 months
- Format
- Inline Store
- Staffing
- 6+ crew
- Year founded
- 2007
- Branches
- 30+
- Company type
- Corporation
Franchise Overview
If you're looking for an authentic Bacolod-style chicken inasal experience, you'll love Chicken Deli. As a premier destination for Filipino comfort food, Chicken Deli specializes in marinated chicken charcoal-grilled to perfection, served with unli-rice and delicious side dishes. The brand brings the taste of Negros to a wider audience with a focus on quality, affordability, and a relaxing, cozy dining atmosphere that feels like home.
Chicken Deli offers a strong, proven business model for investors, focusing on operational excellence and high-demand products. As a growing casual dining chain, it combines the charm of Visayan cuisine with professional management support. The brand is positioned for expansion into high-traffic areas, aiming to provide a profitable partnership opportunity.
About Chicken Deli
Chicken Deli is an established Philippine restaurant chain originating from Bacolod City, renowned for its authentic chicken inasal and classic comfort food. The restaurant specializes in chicken marinated in a special blend of spices and calamansi, creating a savory and juicy flavor profile, which is then grilled over hot coals. The menu also includes pork belly, grilled squid, and assorted soups and sides. The brand's signature is the unli-rice paired with its distinct, flavorful chicken, making it a popular choice for families and office workers alike.
Unlike food carts, Chicken Deli operates as a full-service or fast-casual inline store, requiring a fully furnished kitchen and dining area to provide the complete experience, often found in malls and bustling commercial centers. They emphasize high-quality ingredients and a consistent dining atmosphere, focusing on serving fresh food fast. The brand, through its expansion, has aimed to bring its Bacolod-style dishes to various parts of the country.
As a franchise opportunity, Chicken Deli is known for having a solid reputation in the Visayas region and growing in Luzon. The franchise package typically includes comprehensive training, marketing support, and the established brand's operational systems, targeting entrepreneurs looking for a stable food business in the casual dining sector. The company focuses on site selection assistance to ensure high visibility in premier locations.
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Key Differentiators
- Authentic Bacolod-style chicken inasal
- Signature savory marinated charcoal grill
- Best-selling chicken paainasal
- Affordable unli-rice dining experience
- Strong and reputable Visayan brand
Target Audience
- Filipino families seeking comfort food
- Office workers in bustling hubs
- Students looking for affordable meals
- Mall goers and diners
- Inasal enthusiasts
Where the brand operates
Market Presence: Well-established in Western Visayas with growing expansion in Central Luzon and CALABARZON.
Availability: Imus, Malolos, Bacolod
Investment & Returns
| Franchise fee | ₱500,000 |
|---|---|
| Total investment | ₱2,500,000 – ₱5,000,000 |
| Estimated ROI period | 24 months |
| Estimated breakeven | 18 months |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Requirements & Support
What you need
- Skill level: Experienced restaurateur
- Space: 60–100 sqm
- Ideal location: Mall branches, bustling commercial areas
- Staff: 6+ crew
What the package covers
Inline Store setup. Full franchise system with training and support
Owner Stories
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