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Rice N Shine

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Rice N Shine offers all-day Filipino breakfast, specializing in signature silog meals with premium, creative twists like Lechon Baka and garlic fried rice. It combines the comfort of traditional breakfast with quick-service convenience for busy urban diners.

Key Facts

Franchise fee
₱150k
Total investment
₱500k – ₱1.5M
ROI / payback
~18 months
Format
Multi-format
Staffing
3+ crew
Year founded
2020
Branches
5+
Company type
Corporation

Franchise Overview

If you're looking for a reliable, all-day Filipino breakfast experience that bridges traditional comfort with modern convenience, you'll love Rice N Shine. This restaurant focuses on serving high-quality rice meals—popularly known as 'silog'—including unique options like Lechon Baka with Paksiw Sauce and Sinigang Fried Rice. Catering to urban professionals, families, and solo diners, the brand elevates the standard breakfast fare into a satisfying meal available anytime, anywhere. Their menu is built around flavorful, home-style cooking designed for quick, comforting, and filling meals that bring a bright start to any time of the day. Combining classic Filipino flavors with a modern, cozy, yet fast-paced setup, it serves as a go-to spot for breakfast lovers. The brand has expanded its presence in metro areas through various locations in BGC, Makati, and Quezon City, operating as both a dine-in and takeout-focused casual restaurant. Their focus on high-quality ingredients and a comforting, straightforward menu makes it a favorite, particularly for its consistent and satisfying all-day menu.

About Rice N Shine

Rice N Shine is a Filipino casual dining concept dedicated to serving elevated, all-day breakfast meals, commonly referred to as silog meals. The brand has carved a niche by blending the comfort of traditional, home-style Filipino breakfasts with unique, premium options. The menu features classic choices like beef tapa and longganisa, alongside innovative dishes such as Lechon Baka with Paksiw Sauce and flavorful Sinigang Fried Rice, ensuring a familiar yet exciting dining experience. It caters to a wide range of customers, from busy professionals in business districts needing a quick lunch to families looking for a comfortable weekend brunch, operating in strategic, high-traffic areas across Metro Manila, including Taguig and Quezon City.

With a focus on quality and consistency, Rice N Shine provides a convenient option for fast-paced urban lifestyles without sacrificing taste. The brand is known for its signature garlic rice and a range of 'silog' combinations, which are served throughout the day, satisfying cravings from morning until dinner. The atmosphere is generally casual and welcoming, designed to provide a comfortable, quick-bite experience. Their presence in locations like Five/NEO BGC, which operates 24 hours, indicates a focus on catering to the needs of the modern, round-the-clock working population, offering wholesome breakfast meals at any hour.

While operating multiple company-managed locations in Metro Manila, the brand focuses on quality control, ensuring that the freshness of their rice and the quality of their meats meet high standards. The business has successfully positioned itself as more than just a convenience food outlet by emphasizing better-than-average ingredients in a casual, accessible format. Their menu also includes sides such as mango rolls, complementing their main rice bowls, making it a comprehensive dining spot for breakfast enthusiasts and those looking for a hearty Filipino meal.

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Key Differentiators

  • Premium Lechon Baka meals
  • All-day elevated Silog
  • Unique Sinigang Fried Rice
  • Quick casual dining experience
  • High-traffic BGC locations

Target Audience

  • Busy urban professionals
  • BGC area office workers
  • Students and young adults
  • Filipino food enthusiasts

Where the brand operates

Market Presence: Established with several locations in Metro Manila, focusing on BGC and Makati.

Availability: Quezon City, Makati, Taguig

Investment & Returns

Franchise fee₱150,000
Total investment₱500,000 – ₱1,500,000
Estimated ROI period18 months
Estimated breakeven12 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Basic food service
  • Space: 15–40 sqm
  • Ideal location: Business Districts, Malls
  • Staff: 3+ crew

What the package covers

Casual Restaurant setup. Full kitchen operations

Owner Stories

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