Mr. Pluffy

Mr. Pluffy is a Philippine cotton candy brand operated by Mr. Sweet Marketing Corporation. It began trading in March 2009 and says it has sold more than 30 franchise rights in the Philippines, with outlets listed across 19 cities. Most are carts and kiosks inside shopping malls and supermarkets, including SM, Robinsons, Puregold, Gaisano, KCC and Marquee, and reaching well beyond Metro Manila to Ilocos, Mindoro, Butuan, Davao, Zamboanga and Cauayan.

The product is cotton candy spun on site, sold in shaped varieties that the brand groups as animals, flowers, characters and regular. The carts are built to be seen, in the brand's pink and pastel striped livery with a lit overhead sign, and are usually sited in mall walkways and near family attractions.

Franchise packages come in three sizes. The micro package uses a mobile, collapsible cart. The master package is a food cart the brand describes as a two-in-one business. The kiosk package is the fixed-site format. Packages generally cover the spinning equipment, the cart or kiosk structure, initial materials, uniforms, training and marketing support, with a backup machine on the larger formats.

Beyond daily retail, the brand rents party carts out for events, so an operator can take private bookings for birthdays, school activities and corporate family days as a second line of income. Mr. Pluffy was named Cotton Candy Station of the Year at the Business Recognition and Achievement Awards in 2011, Events Food Cart Rental of the Year at the Top Quality Brand and Talent Awards Manila in 2013, and Best Premiere Party Carts Rental Provider by Golden Globe Philippines in 2016.

The brand does not publish its franchise fee or total investment. Those figures are best confirmed with Mr. Sweet Marketing Corporation directly.