Skip to content
Turks Shawarma franchise photo

Turks Shawarma

Information aggregated from multiple public sources · Last updated July 2026

Turks Shawarma is a premier food franchise in the Philippines known for its iconic freshly cooked beef and chicken pita wraps. From a humble single cart, it has expanded rapidly into an omnipresent quick-service favorite across major commercial spaces, transport terminals, and shopping malls nationwide.

Key Facts

Franchise fee
₱1M
Total investment
₱1.6M – ₱4.5M
ROI / payback
~24 months
Format
Multi-format
Staffing
3+ crew
Year founded
2007
Branches
600+
Company type
Corporation

Franchise Overview

If you're looking for a highly profitable food business with massive brand equity and nationwide demand, you'll love Turks Shawarma.

The brand pioneered a smoke-free, highly efficient assembly system that delivers premium Mediterranean-inspired pita wraps, doner rice bowls, and sides tailored specifically to the Filipino palate. Operating across optimized, compact formats, it captures high-foot-traffic volume by converting standard street snacks into a clean, modern, and rapid casual dining experience.

About Turks Shawarma

Turks Shawarma stands as a leading force in the quick-service food sector of the Philippines. Established by Zenarosa Food Corporation, the brand transformed the local street food landscape by bringing the Middle Eastern shawarma concept into structured retail spaces. It established operational excellence through proprietary recipes, central kitchen quality control, and a localized flavor profile featuring its signature sauces. This strong formulation has sustained long-term consumer loyalty and exceptional market volume.

The franchise structure is built for high-density transactional environments such as major malls, central business districts, and transit networks. Franchisees benefit from a robust supply chain network that ensures standardized ingredients are delivered consistently, minimizing on-site preparation complexities. The operational flow is optimized for quick turnover, allowing operators to capture immense foot traffic during peak lunch and dinner rushes without maintaining extensive, high-cost kitchen infrastructure.

Investing in this brand means partnering with an established brand system backed by heavy celebrity marketing campaigns and mainstream visibility. The franchise package provides complete assistance starting from comprehensive site assessment, kitchen apparatus procurement, and intensive front-line staff training modules. The corporate office also rolls out continuous nationwide promotional management and product innovations, keeping the menu competitive against emerging street food alternatives across provinces.

Advisors Who Know This Industry

Food & Beverage Guidance, franchise advisor

Food & Beverage Guidance

Financing Readiness · Site Selection

Starting-Out Guidance, franchise advisor

Starting-Out Guidance

Low-Capital Startups · Site Selection

Services Guidance, franchise advisor

Services Guidance

Franchise Agreements · Multi-Unit Expansion

Key Differentiators

  • Signature localized pita wrap recipe
  • Innovative smoke free preparation system
  • High volume celebrity backed marketing
  • Streamlined central kitchen supply network
  • Pioneering dominant shawarma market share

Target Audience

  • On the go working professionals
  • Budget conscious high school students
  • Commuters seeking quick filling meals
  • Families dining at commercial malls
  • Late night urban shift workers

Where the brand operates

Market Presence: The brand maintains an extensive nationwide footprint with over 600 operational branches across primary Philippine islands.

Availability: Nationwide

Investment & Returns

Franchise fee₱1,000,000
Total investment₱1,600,000 – ₱4,500,000
Estimated ROI period24 months
Estimated breakeven6 months
Territory exclusivityNo

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Basic food service and operational training
  • Space: 4–30 sqm
  • Ideal location: Major shopping malls, supermarket entrances, transport hubs, and high-density commercial strips.
  • Staff: 3+ crew

What the package covers

Turnkey Package setup. Franchisee-operated with franchisor supply support

Owner Stories

No owner stories for this brand yet. Do you run a Turks Shawarma unit? Share how it is really going and help future owners decide.

Share your story

Related Franchises

More Fast Food Restaurant
Serenitea franchise

Serenitea

Coffee & Milk Tea

Franchise fee
₱1M
Total investment
₱4M–₱7M
Chowking franchise

Chowking

Fast Food Restaurant

Franchise fee
₱1M
Total investment
₱25M–₱40M
Macao Imperial Tea franchise

Macao Imperial Tea

Coffee & Milk Tea

Franchise fee
₱1M
Total investment
₱4M–₱8M
Zagu franchise

Zagu

Coffee & Milk Tea

Franchise fee
₱500k
Total investment
₱1M–₱2M