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The Hungry Pita Shawarma, TM KALAW Menu, Price

The Hungry Pita

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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The Hungry Pita is a prominent Philippine fast food franchise specializing in affordable, Filipino-style shawarma wraps, pita tacos, quesadillas, and savory rice bowls. It delivers localized flavors and straightforward operations engineered specifically for entrepreneurial success in high-foot-traffic micro-locations.

Key Facts

Franchise fee
₱200k
Total investment
₱428k – ₱800k
ROI / payback
~18 months
Format
Multi-format
Staffing
2+ crew
Year founded
2018
Branches
170+
Company type
Corporation

Franchise Overview

If you're looking for a highly profitable, low-overhead venture in the booming fast food sector, you'll love franchising with The Hungry Pita. The brand has cleverly localized Mediterranean street food to perfectly match the distinct sweet and savory flavor profile preferred by mainstream Filipino consumers. By shifting away from conventional, massive real estate layouts, this concept enables ambitious entrepreneurs to enter the competitive restaurant industry at a fraction of the standard cost.

Every operational workflow is built around simplicity, swift assembly times, and consistent product quality without requiring back-of-house culinary professionals. This lean layout minimizes daily waste, controls labor costs, and maximizes production per square meter. It provides real practical leverage for operators targeting rapid financial returns in active consumer commercial zones.

About The Hungry Pita

The Hungry Pita began its commercial journey in the competitive local food sector under its original name, Khaddisons, before undergoining a total strategic rebranding. Through extensive ingredient sourcing, menu engineering, and systematic supply chain optimization, the management established a highly efficient business model centered on Pinoy-style shawarma, burritos, quesadillas, pitacos, and rice-based delectabowls. It is managed by Eudoah Corporation, a professional corporate entity based out of Malolos, Bulacan, which provides centralized administrative support and logistical backing.

To drive market penetration, the corporation maintains a nationwide expansion framework that welcomes prospective business partners across Luzon, Visayas, and Mindanao. The brand has gained massive commercial visibility and mainstream cultural traction by partnering with prominent national brand ambassadors like Alden Richards. This aggressive positioning has fueled its footprint to a robust corporate ecosystem of over one hundred seventy branches across major retail centers, transit nodes, and urban neighborhoods.

The franchise package provides an absolute all-in business setup designed to clear common operational bottlenecks for new entrepreneurs. Comprehensive start-up packages come complete with the physical structural assembly, specialized heavy-duty cooking gear, initial inventory allocations, point-of-sale systems, and marketing collateral. Franchisees benefit from a total absence of ongoing royalty fees, allowing local operators to retain a larger portion of daily revenues to accelerate their initial capital recovery.

New business partners and their frontline service crews undergo formal technical training covering food preparation safety, inventory tracking, and client customer relations. Field support teams provide continuous guidance on localized marketing initiatives and operational troubleshooting to protect standards across all territories. The business model provides an optimal investment vehicle for overseas Filipino workers, corporate professionals, and startup entrepreneurs seeking a resilient food business.

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Key Differentiators

  • Zero ongoing monthly royalty fees
  • Sweet savory localized flavor profile
  • Aggressive celebrity backed brand marketing
  • Streamlined rapid preparation food workflows
  • Affordable entry level capital investment
  • Centralized commissary quality control systems

Target Audience

  • Daily transit commuters seeking snacks
  • Budget conscious high school students
  • Value driven young corporate professionals
  • Neighborhood families wanting quick meals
  • Late night food crawl enthusiasts
  • Local shawarma and burrito lovers

Where the brand operates

Market Presence: The brand maintains an extensive commercial presence with over 170 operational branches across major Philippine commercial centers.

Availability: Nationwide

Investment & Returns

Franchise fee₱200,000
Total investment₱428,000 – ₱800,000
Estimated ROI period18 months
Estimated breakeven6 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Basic food service and point of sale operation
  • Space: 4–15 sqm
  • Ideal location: Malls, transport terminals, supermarket entrances, school zones, and high-foot-traffic street corners
  • Staff: 2+ crew

What the package covers

All-In Franchise Package setup. Full operational franchise kit including cart construction, equipment, initial stocks, and crew training

Owner Stories

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