Skip to content

🎁 Start Your 1 Month Free Trial of the Full Plan, Exclusively for Brands & Advisors.Get Started

Rice in a Box franchise photo

Rice in a Box

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

Share

Rice in a Box is a pioneering Filipino fast-food franchise offering convenient, delicious rice bowl meals packed in signature boxes. Known for its quick-service, portable, and customizable rice mixes, the brand serves busy students and professionals. It provides an accessible, affordable entry into the food industry.

Key Facts

Franchise fee
₱150k
Total investment
₱400k – ₱800k
ROI / payback
~18 months
Format
Multi-format
Staffing
2+ crew
Year founded
1999
Branches
50+
Company type
Corporation

Franchise Overview

If you're looking for a fast-paced food franchise with high portability, you'll love Rice in a Box. It pioneered the 'rice in a box' trend in the Philippines, providing a convenient solution for on-the-go meals. Their concept focuses on serving flavorful, stir-fried toppings mixed with rice in an eco-friendly, portable container, making it ideal for busy students and young professionals. The model thrives on high foot-traffic locations, delivering consistent quality, speed, and affordability. Customers can choose from a variety of savory, filling options that redefine quick, quality dining in a small footprint. Its simplified, turn-key operation is designed for efficiency and high turnover, ideal for investors seeking an easy-to-manage food business.

About Rice in a Box

Rice in a Box has established itself as a popular, reliable, and convenient dining option for Filipinos on the move, serving a unique blend of high-quality ingredients stir-fried with steaming rice. The brand offers a wide variety of flavors, ranging from classic Chinese-style mixes to more local favorites, ensuring diverse options for a wide customer base. The signature box packaging is both eco-friendly and practical, offering a portable, easy-to-eat-anywhere solution for students walking between classes or professionals grabbing a quick lunch. The brand is a staple in many high-traffic areas, offering a reliable, fast, and satisfying meal in minutes. The business model is specifically designed for small-footprint locations, requiring minimal space compared to traditional quick-service restaurants, thus allowing for lower operational costs and better ROI in high-traffic, prime retail spots. The company offers a fully supported franchise model that includes comprehensive training, operational systems, and marketing assistance, which makes it ideal for both experienced and first-time entrepreneurs. Rice in a Box continues to adapt to changing consumer preferences, focusing on high-quality ingredients and a consistent, flavorful experience. The brand’s presence in food courts, mall kiosks, and transport terminals ensures it remains a go-to choice for fast food.

Advisors Ready To Help

Consultant, franchise advisor

Consultant

Financing Readiness · Site Selection

Mentor, franchise advisor

Mentor

Low-Capital Startups

Advisor, franchise advisor

Advisor

Franchise Agreements · Multi-Unit Expansion

Coach, franchise advisor

Coach

Low-Capital Startups · Site Selection

Are you a franchise advisor? Get featured here

Key Differentiators

  • Portable and convenient food
  • Pioneer in rice box concept
  • Low operational footprint
  • High turnover and efficiency
  • Consistent flavor profiles

Target Audience

  • Busy students
  • Young professionals
  • Commuters
  • Mall shoppers

Where the brand operates

Market Presence: Established in top-tier malls, food courts, and transit hubs across the Philippines.

Availability: Nationwide

Investment & Returns

Franchise fee₱150,000
Total investment₱400,000 – ₱800,000
Estimated ROI period18 months
Estimated breakeven10 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Beginner/Easy
  • Space: 4–8 sqm
  • Ideal location: Mall Food Courts and Transportation Hubs
  • Staff: 2+ crew

What the package covers

Kiosk setup. Turnkey with site support

Owner Stories

No owner stories for this brand yet. Do you run a Rice in a Box unit? Share how it is really going and help future owners decide.

Share your story

Related Franchises

More Street Food & Snacks
Aquabest franchise

Aquabest

Water Refilling

Franchise fee
₱100k
Total investment
₱600k–₱800k
Avo Bravo franchise

Avo Bravo

Juices & Shakes

Franchise fee
₱200k
Total investment
₱500k–₱800k
12-C4 Bread Station franchise

12-C4 Bread Station

Bakeshop

Franchise fee
₱150k
Total investment
₱400k–₱800k
101 Korean Hotdog franchise

101 Korean Hotdog

Korean Street Food

Franchise fee
₱100k
Total investment
₱600k–₱800k