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Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
Rice in a Box is a pioneering Filipino fast-food franchise offering convenient, delicious rice bowl meals packed in signature boxes. Known for its quick-service, portable, and customizable rice mixes, the brand serves busy students and professionals. It provides an accessible, affordable entry into the food industry.
If you're looking for a fast-paced food franchise with high portability, you'll love Rice in a Box. It pioneered the 'rice in a box' trend in the Philippines, providing a convenient solution for on-the-go meals. Their concept focuses on serving flavorful, stir-fried toppings mixed with rice in an eco-friendly, portable container, making it ideal for busy students and young professionals. The model thrives on high foot-traffic locations, delivering consistent quality, speed, and affordability. Customers can choose from a variety of savory, filling options that redefine quick, quality dining in a small footprint. Its simplified, turn-key operation is designed for efficiency and high turnover, ideal for investors seeking an easy-to-manage food business.
Rice in a Box has established itself as a popular, reliable, and convenient dining option for Filipinos on the move, serving a unique blend of high-quality ingredients stir-fried with steaming rice. The brand offers a wide variety of flavors, ranging from classic Chinese-style mixes to more local favorites, ensuring diverse options for a wide customer base. The signature box packaging is both eco-friendly and practical, offering a portable, easy-to-eat-anywhere solution for students walking between classes or professionals grabbing a quick lunch. The brand is a staple in many high-traffic areas, offering a reliable, fast, and satisfying meal in minutes. The business model is specifically designed for small-footprint locations, requiring minimal space compared to traditional quick-service restaurants, thus allowing for lower operational costs and better ROI in high-traffic, prime retail spots. The company offers a fully supported franchise model that includes comprehensive training, operational systems, and marketing assistance, which makes it ideal for both experienced and first-time entrepreneurs. Rice in a Box continues to adapt to changing consumer preferences, focusing on high-quality ingredients and a consistent, flavorful experience. The brand’s presence in food courts, mall kiosks, and transport terminals ensures it remains a go-to choice for fast food.
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Market Presence: Established in top-tier malls, food courts, and transit hubs across the Philippines.
Availability: Nationwide
| Franchise fee | ₱150,000 |
|---|---|
| Total investment | ₱400,000 – ₱800,000 |
| Estimated ROI period | 18 months |
| Estimated breakeven | 10 months |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Kiosk setup. Turnkey with site support
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