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Pois Belly & Kids

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Pois Belly & Kids is a popular Filipino food spot specializing in crispy liempo, savory pork belly dishes, and budget-friendly meals. Known for its distinct flavor and casual dining experience, the brand serves as a go-to choice for families and busy professionals looking for comforting, flavorful food in a convenient setting.

Key Facts

Franchise fee
₱300k
Total investment
₱1.5M – ₱2.5M
ROI / payback
~24 months
Format
Multi-format
Staffing
4+ crew
Year founded
2017
Branches
15+
Company type
Corporation

Franchise Overview

If you're looking for a crowd-pleasing restaurant concept that brings the savory, satisfying taste of Filipino pork belly to local communities, you'll love Pois Belly & Kids. Specializing in their signature crispy belly and tender pork dishes, this brand has established a strong following by focusing on high-quality, flavorful, and comforting food that appeals to a broad demographic, from hungry, busy workers to families seeking an affordable dining out experience. They emphasize a straightforward menu and a casual environment designed for both quick lunches and relaxed family dinners. Their commitment to flavor consistency and authentic Filipino taste makes it an attractive, scalable concept for investors aiming at the casual dining sector.

With a strong presence in Metro Manila and neighboring areas, the business leverages a high-foot-traffic model, operating primarily in commercial centers and accessible food courts. They offer a manageable operational structure for franchisees, ensuring that the brand’s signature quality is maintained across all branches. This focus on operational efficiency and a proven, popular menu allows for a faster setup and potentially quicker return on

About Pois Belly & Kids

Pois Belly & Kids has built a strong reputation as a dedicated specialist in premium, crispy pork belly dishes, positioning itself as a leader in the casual dining segment of the Philippine food industry. The menu is intentionally focused, allowing the brand to maintain high quality and consistency across its signature items, including its popular crispy liempo and savory pork belly meals, which are often served with traditional Filipino sides. By focusing on a staple comfort food, the restaurant caters to a large, consistent market demand for authentic and affordable local cuisine. The dining experience is casual and welcoming, designed to accommodate families, individuals, and groups looking for a quick yet satisfying meal in a clean, brightly lit, and inviting space.

The franchise model for Pois Belly & Kids is designed for investors looking for a high-traffic,, popular food brand, with branches typically situated in major commercial malls, business districts, and bustling residential areas. The operational structure is designed for efficiency, focusing on streamlined kitchen procedures and a reliable supply chain for its key ingredients, which helps maintain the signature flavor profile that its customer base expects. Franchisees receive comprehensive support in site selection, store design, staff training, and ongoing operational assistance to ensure the brand's quality standards are upheld. This, combined with the brand's established reputation, provides a solid,, scalable business opportunity within the vibrant local dining market.

Key to their success is the combination of superior taste and an approachable price point, making it a sustainable business model that appeals to a broad demographic. The brand's focus on quality ingredients, particularly in its preparation of pork belly, ensures that the food is always flavorful, tender, and crispy. This commitment to consistency has earned them a loyal customer base and a strong, growing presence in the competitive Philippine restaurant industry.

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Consultant

Financing Readiness · Site Selection

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Coach

Low-Capital Startups · Site Selection

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Advisor

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Mentor

Low-Capital Startups

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Key Differentiators

  • Signature crispy pork belly focus
  • High quality, authentic Filipino flavor
  • Budget-friendly, quick dining experience
  • Strong, growing brand presence
  • High foot traffic locations

Target Audience

  • Busy professionals and office workers
  • Families and small groups
  • Filipino comfort food lovers
  • Casual diners in malls

Where the brand operates

Market Presence: Strong established presence in Metro Manila commercial centers.

Availability: Quezon City, Manila, Pasig

Investment & Returns

Franchise fee₱300,000
Total investment₱1,500,000 – ₱2,500,000
Estimated ROI period24 months
Estimated breakeven18 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Prior food experience preferred
  • Space: 20–40 sqm
  • Ideal location: Malls, Commercial Centers
  • Staff: 4+ crew

What the package covers

Inline Store setup. Full training, Supply chain, Site assistance

Owner Stories

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