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Highlands Coffee
Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
Highlands Coffee is a premium Vietnamese coffee brand offering a unique blend of traditional Vietnamese coffee and modern café experiences. It is known for its strong Phin-filtered coffee, signature Freeze drinks, and comfortable, modern spaces. The brand provides a cozy yet professional atmosphere suitable for both business meetings and casual hangouts for coffee lovers.
Key Facts
- Franchise fee
- Not disclosed
- Total investment
- ₱15M – ₱25M
- ROI / payback
- Not disclosed
- Format
- Multi-format
- Staffing
- 10+ crew
- Year founded
- 1999
- Branches
- 10+
- Company type
- Corporation
Franchise Overview
If you're looking for an authentic Vietnamese coffee experience with a modern twist, you'll love Highlands Coffee. Founded on the rich coffee heritage of Vietnam, the brand brings high-quality Robusta beans to the Philippines, catering to professionals and students who appreciate strong, bold coffee and comfortable, stylish spaces. The menu blends traditional brewing methods with innovative, trendy beverages like the signature Freeze series, ensuring a unique offering in the crowded coffee market. Combining a vibrant atmosphere with excellent coffee and tea, it serves as a 'third place' between home and work. Its inviting, modern industrial design is perfect for catching up with friends or focusing on work, providing a welcoming, high-energy environment for customers. The brand's focus on quality, speed, and premium ambiance makes it a popular choice for urban Filipinos seeking a superior coffee experience. Its strong brand identity and loyal customer base ensure a compelling, modern alternative to standard, Western-style coffee shops.
About Highlands Coffee
Highlands Coffee, a premier brand in Vietnam, brings its distinctively strong Vietnamese coffee and modern café ambiance to the Philippines. The brand prides itself on delivering high-quality, authentic Vietnamese coffee experiences, featuring strong Robusta coffee, traditional Phin filters, and popular, modern beverages such as the signature Freeze series, which is a blend of ice-blended drinks and popular coffee/tea combinations. The atmosphere is designed to be a comfortable third place for urban professionals and students, ideal for both productive work sessions and social hangouts. With its modern yet inviting industrial design, Highlands Coffee stores are designed to provide a high-quality, professional, and welcoming space. The brand's popularity is rooted in its consistent quality and unique flavor profile, setting it apart from traditional cafes. The brand, under the Jollibee Foods Corporation umbrella in the Philippines, offers comprehensive support for potential partners, emphasizing a strong, consistent experience across all locations. Its growth strategy involves targeting high-traffic areas like busy shopping centers, business districts, and bustling transit hubs, aiming to capture the market of coffee lovers seeking an authentic and enjoyable experience.
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Key Differentiators
- Authentic Vietnamese Phin coffee
- Signature Freeze blended drinks
- Strong, bold flavor profile
- Modern, comfortable shop ambiance
Target Audience
- Urban professionals
- Students
- Coffee lovers
- Millennials and Gen Z
Where the brand operates
Market Presence: Primarily located in premier metropolitan areas and major malls in Metro Manila.
Availability: Quezon City, Makati, Taguig, Pasay
Investment & Returns
| Franchise fee | Not disclosed |
|---|---|
| Total investment | ₱15,000,000 – ₱25,000,000 |
| Estimated ROI period | Not disclosed |
| Estimated breakeven | Not disclosed |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Requirements & Support
What you need
- Skill level: Experienced Management Required
- Space: 60–150 sqm
- Ideal location: Malls, Office Buildings, Transport Hubs
- Staff: 10+ crew
What the package covers
Inline Store setup. Full Management Support
Owner Stories
No owner stories for this brand yet. Do you run a Highlands Coffee unit? Share how it is really going and help future owners decide.
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