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Franchise Agreements · Multi-Unit Expansion
Bonchon
Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
Bonchon is a globally recognized quick-service restaurant franchise in the Philippines specializing in authentic Korean fried chicken. Famous for its signature double-frying technique and hand-brushed savory glazes, the brand delivers a crunchy, flavorful dining experience complemented by a broad selection of popular Korean-style meals.
Key Facts
- Franchise fee
- ₱1.5M
- Total investment
- ₱11M – ₱15M
- ROI / payback
- ~36 months
- Format
- Multi-format
- Staffing
- 15+ crew
- Year founded
- 2010
- Branches
- 158+
- Company type
- Corporation
Franchise Overview
If you're looking for a highly profitable quick-service restaurant opportunity backed by global brand equity, you'll love Bonchon. The business leverages an authentic South Korean culinary legacy popularized in New York City to capture the immense and growing Filipino demand for casual K-food cravings.
The restaurant concept is built entirely around its globally synchronized supply chain and uniform product preparation guidelines. Every piece of chicken utilizes a specialized double-frying mechanism and hand-painted proprietary glazes shipped directly from South Korea, guaranteeing an unparalleled culinary consistency that structural competitors cannot duplicate seamlessly.
About Bonchon
Bonchon entered the Philippine market in 2010 through Scottland Food Group Corporation as its master franchise holder. Over the years, it has transformed the local quick-service landscape by establishing Korean fried chicken as a mainstream staple for Filipino diners. The brand has built strong market equity around its specialized production process, which ensures the chicken remains distinctly crispy outside while retaining juiciness inside.
The investment structure for a Philippine franchise franchise is designed for corporate-level entities and high-net-worth individuals capable of managing standard commercial restaurant footprints. Total capitalization requirements generally account for comprehensive site development, construction, kitchen equipment deployment, initial inventory, and intensive personnel training. Franchisees gain immediate access to an established nationwide supply network and structured local marketing support.
Operational frameworks prioritize strict adherence to global brand guidelines to safeguard product integrity and service speed. Franchisees receive comprehensive support throughout the pre-opening site evaluation, kitchen workflow architectural design, and standard operating procedure implementation phases. Ongoing store development is heavily driven by digital integration, delivery partner optimization, and consistent menu innovations tailored to local tastes.
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Key Differentiators
- Signature Korean double frying technique
- Hand brushed proprietary imported glazes
- Global supply chain authenticity assurance
- Strong global K food brand equity
Target Audience
- K culture and food enthusiasts
- Young urban professionals seeking quality
- Families desiring modern casual dining
- Convenience oriented food delivery users
Where the brand operates
Market Presence: Bonchon is strongly established across the Philippines with a robust presence in major urban cities, primary commercial centers, and leading shopping malls.
Availability: Nationwide
Investment & Returns
| Franchise fee | ₱1,500,000 |
|---|---|
| Total investment | ₱11,000,000 – ₱15,000,000 |
| Estimated ROI period | 36 months |
| Estimated breakeven | 18 months |
| Territory exclusivity | No |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Requirements & Support
What you need
- Skill level: Experienced restaurant management team
- Space: 150–250 sqm
- Ideal location: Major shopping malls, high-traffic commercial strips, and dense lifestyle complexes.
- Staff: 15+ crew
What the package covers
Full Service Restaurant setup. Full restaurant franchise package including site selection assistance, store construction management, proprietary kitchen equipment, initial inventory, extensive crew training, and national marketing support.
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