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Samgyeopmasarap Unlimited Korean BBQ
Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
Samgyeopmasarap Unlimited Korean BBQ is a prominent casual dining restaurant chain in the Philippines specializing in authentic, affordable eat-all-you-can Korean barbecue. Owned by Choosers Choice Food and Development Corporation, the brand offers a variety of premium pork, beef, chicken, and traditional side dishes.
Key Facts
- Franchise fee
- ₱1.5M
- Total investment
- ₱15M – ₱22M
- ROI / payback
- ~36 months
- Format
- Multi-format
- Staffing
- 15+ crew
- Year founded
- 2018
- Branches
- 35+
- Company type
- Corporation
Franchise Overview
If you're looking for a highly profitable venture in the booming casual dining sector, you'll love Samgyeopmasarap Unlimited Korean BBQ. This concept capitalizes on the massive, ongoing wave of Korean pop culture and culinary trends across the Philippines. By offering an affordable yet premium unli-samgyupsal experience, it captures consistent high-volume foot traffic from families, friends, and corporate groups looking to celebrate or bond over a shared grill.
The restaurant provides an authentic meat-grilling experience accompanied by an exhaustive array of traditional Korean side dishes like kimchi, cheesy sweet corn, fishcakes, and fresh lettuce. Backed by Choosers Choice Food and Development Corporation and led by industry leaders, the franchise program delivers a robust operational blueprint, supply chain security, and massive brand recognition that transforms local dining spaces into neighborhood gathering hubs.
About Samgyeopmasarap Unlimited Korean BBQ
Samgyeopmasarap Unlimited Korean BBQ has established itself as a major force within the competitive Philippine food industry. Managed by Choosers Choice Food and Development Corporation, the brand has expanded significantly across major commercial hubs and shopping malls nationwide. The franchise model is designed to optimize high-volume seating and efficient table turnover, ensuring steady revenue generation while providing consumers with excellent value for their money.
The core strength of the franchise lies in its standardized operations and robust inventory management system. Franchisees receive comprehensive support covering site selection, kitchen design, commercial-grade exhaust installations, and rigorous staff training. The company leverages bulk purchasing power to secure premium meats and specialized Korean ingredients, protecting individual franchise margins from market fluctuations and inflation.
Investing in this brand allows entrepreneurs to tap into a well-known name with a dedicated following. The restaurant format demands a sizeable footprint to host specialized smokeless grill tables and buffet storage setups comfortably. This requirement positions the business perfectly for prominent locations within major shopping centers or high-density standalone commercial zones.
With comprehensive logistical networks and lifetime operational guidance from an experienced management team, franchisees can confidently navigate the day-to-day demands of restaurant ownership. The franchise package covers everything from the initial store design and setup to continuous marketing campaigns, product development, and field coaching support.
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Key Differentiators
- Affordable premium meat selections
- Extensive traditional Korean side dishes
- Strong shopping mall location presence
- Established institutional bulk supply chains
- High volume customer table turnover
- Smokeless table grill dining experience
Target Audience
- Value seeking casual family diners
- Korean pop culture enthusiast groups
- Corporate employees seeking group bonding
- Millennial and Gen Z foodies
- Hungry meat loving bargain hunters
- Local shopping mall weekend crowds
Where the brand operates
Market Presence: The brand is highly visible across major SM Malls and prominent commercial centers throughout Luzon and parts of Visayas.
Availability: Quezon City, Manila, Makati, Pasig, Taguig, Mandaluyong, Pasay, Parañaque, Caloocan, Muntinlupa, Las Piñas, Marikina +67 more
Investment & Returns
| Franchise fee | ₱1,500,000 |
|---|---|
| Total investment | ₱15,000,000 – ₱22,000,000 |
| Estimated ROI period | 36 months |
| Estimated breakeven | 18 months |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Requirements & Support
What you need
- Skill level: Experienced restaurant management team required
- Space: 120–250 sqm
- Ideal location: Major shopping malls, high-traffic commercial strips, and dense lifestyle complexes.
- Staff: 15+ crew
What the package covers
Full Service Restaurant setup. Full turnkey store construction, equipment provisioning, initial inventory, staff training, and marketing support
Owner Stories
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