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New Lido Restaurant franchise photo

New Lido Restaurant

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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New Lido Restaurant offers authentic Pugon-roasted Asado and classic Chinese-Filipino dishes in a casual setting. Established in 1936, the brand has sustained a century-old reputation for quality comfort food. It serves as a popular family dining destination known for consistency and home-style flavor.

Key Facts

Franchise fee
₱1M
Total investment
₱8M – ₱15M
ROI / payback
~36 months
Format
Inline Store
Staffing
10+ crew
Year founded
1936
Branches
10+
Company type
Corporation

Franchise Overview

If you're looking for a time-tested dining experience, you'll love New Lido Restaurant. Since 1936, they have specialized in authentic Chinese-Filipino comfort food, most notably their signature, tender Pugon-roasted Asado, prepared using traditional techniques to ensure a smoky flavor. The restaurant offers a casual and family-friendly atmosphere that makes it a go-to spot for both quick meals and special occasions.

The menu features a wide selection of dishes designed to satisfy cravings for authentic, home-style cooking. Whether it's a family gathering or a quick lunch, New Lido provides a comforting and consistent dining experience that blends heritage with modern convenience, serving as a pillar of Chinese-Filipino cuisine in the Philippines.

About New Lido Restaurant

New Lido Restaurant is a celebrated name in Philippine Chinese-Filipino cuisine, with a rich heritage that stretches back over 80 years. Originally known for its signature Pugon-roasted Asado, the restaurant has perfected the art of slow-cooking over traditional pugon ovens to deliver a distinctively tender and smoky meat experience. This dedication to authentic preparation methods has earned them a loyal following, making them a well-loved institution for families and food enthusiasts looking for reliable, comforting Chinese-Filipino dishes. The menu features a robust selection of favorites, including noodles, dimsum, and other classic comfort foods, all prepared with the same attention to quality and taste that has defined their history.

The restaurant experience focuses on welcoming, family-friendly service in a casual setting. This approach ensures it remains a versatile option for lunch, dinner, or special occasions, providing a welcoming, home-style dining atmosphere. New Lido has refined its menu to highlight both traditional recipes and dishes that have grown popular with modern diners, ensuring a high-quality experience for all ages. As a brand that balances longevity with consistent, flavorful food, it has become a staple for casual dining throughout various locations, providing a nostalgic yet fresh approach to Filipino-Chinese cuisine.

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Key Differentiators

  • Signature authentic Pugon-roasted Asado
  • Over 80 years of history
  • Classic Chinese-Filipino comfort food
  • High-quality, consistent menu
  • Family-friendly casual dining

Target Audience

  • Families and group diners
  • Young professionals seeking lunch
  • Fans of authentic Cantonese food
  • Casual diners craving comfort food

Where the brand operates

Market Presence: Established in key commercial locations across Metro Manila.

Availability: Quezon City, Makati, Pasig, Taguig, Muntinlupa

Investment & Returns

Franchise fee₱1,000,000
Total investment₱8,000,000 – ₱15,000,000
Estimated ROI period36 months
Estimated breakeven18 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Experienced Restaurateur
  • Space: 100–200 sqm
  • Ideal location: Malls and Prime Commercial Space
  • Staff: 10+ crew

What the package covers

Inline Store setup. Full Management/Franchisee

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