Skip to content

🎁 Start Your 1 Month Free Trial of the Full Plan, Exclusively for Brands & Advisors.Get Started

Pho Hoa franchise photo

Pho Hoa

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

Share

Pho Hoa is a premier Vietnamese noodle house chain offering authentic, healthy pho and diverse Vietnamese specialties. Renowned for its signature broth, the brand offers a standardized, streamlined, and rewarding sit-down dining experience. Established globally and active in the Philippines, it focuses on providing nutritious and tasty options.

Key Facts

Franchise fee
₱1.7M
Total investment
₱15M – ₱35M
ROI / payback
~36 months
Format
Inline Store
Staffing
10+ crew
Year founded
1983
Branches
70+
Company type
Corporation

Franchise Overview

If you're looking for an established international brand with a focus on healthy and nutritious dining, you'll love a Pho Hoa franchise. Pho Hoa pioneered modern Vietnamese cuisine, offering high-quality, authentic Pho noodle soups in a cozy, accessible environment. It specializes in healthy, low-calorie, and low-cholesterol meals that appeal to health-conscious diners. The concept is designed for streamlined operations, making it suitable for experienced operators looking for a stable, high-value brand.

As a franchisee, you inherit years of specialized experience in Vietnamese cuisine. The menu focuses on proprietary recipes using fresh herbs and top-grade ingredients. The brand’s presence in prime Philippine locations shows its strong market fit. It is the perfect opportunity for those aiming to enter the casual dining market with a proven, well-supported, and reputable international concept.

About Pho Hoa

Pho Hoa Vietnamese Noodle House offers a specialized and high-quality dining experience centered around its renowned, healthy pho. With over 70 locations internationally, including the Philippines, the brand has successfully expanded its reach by offering a consistent, high-quality product. Its signature broth is made with top-grade meats, offering a healthier, lower-calorie, and cholesterol-free option compared to traditional fast food. The menu is a mix of authentic Vietnamese noodle soups, vermicelli bowls, rice plates, and fresh appetizers, catering to consumers looking for nutritious and flavorful dining options. The brand emphasizes the use of fresh herbs and high-quality ingredients, ensuring that each bowl of pho delivers a perfect combination of flavors and aromatic satisfaction.

The franchise system is known for its well-structured and efficient operations, making it an attractive choice for both individual and multi-unit investors. The brand offers comprehensive support to its partners, including training, operational guidelines, and marketing assistance, which streamlines the process of opening and managing a restaurant. Their system has been refined over years of operation, focusing on simplicity and consistency across all locations. The brand's focus on healthy dining fits the growing trend of healthier food choices among Filipinos. The company has a strong presence in major shopping malls and commercial districts in Metro Manila, targeting busy professionals, families, and health-conscious customers.

Franchisees benefit from the brand's established reputation, which has a loyal following. The company supports franchisees in finding the right location, designing the store for maximum efficiency, and implementing its successful operating procedures. The brand is known for its strong partnership with its franchisees, encouraging multi-unit ownership and providing a clear path for growth.

Advisors Ready To Help

Consultant, franchise advisor

Consultant

Financing Readiness · Site Selection

Mentor, franchise advisor

Mentor

Low-Capital Startups

Coach, franchise advisor

Coach

Low-Capital Startups · Site Selection

Advisor, franchise advisor

Advisor

Franchise Agreements · Multi-Unit Expansion

Are you a franchise advisor? Get featured here

Key Differentiators

  • Healthy, low-cholesterol pho broth
  • Internationally recognized brand
  • Streamlined, standardized operations
  • Proprietary, authentic recipes
  • Strong, fresh ingredient focus

Target Audience

  • Health-conscious diners
  • Busy professionals
  • Families
  • Vietnamese food enthusiasts

Where the brand operates

Market Presence: Established in multiple high-end malls in Metro Manila.

Availability: Nationwide

Investment & Returns

Franchise fee₱1,700,000
Total investment₱15,000,000 – ₱35,000,000
Estimated ROI period36 months
Estimated breakeven24 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Experienced Restaurant Operator
  • Space: 80–150 sqm
  • Ideal location: Mall or Commercial District
  • Staff: 10+ crew

What the package covers

Inline Store setup. Full Management Support

Owner Stories

No owner stories for this brand yet. Do you run a Pho Hoa unit? Share how it is really going and help future owners decide.

Share your story
Jollibee franchise

Jollibee

Fast Food Restaurant

Franchise fee
₱50M
Total investment
₱60M–₱90M
Shakey's franchise

Shakey's

Pizza & Pasta

Franchise fee
₱1.5M
Total investment
₱25M–₱40M
Mang Inasal franchise

Mang Inasal

Fast Food Restaurant

Franchise fee
₱1.2M
Total investment
₱20M–₱35M
Turks Shawarma franchise

Turks Shawarma

Shawarma

Franchise fee
₱1M
Total investment
₱1.6M–₱4.5M