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Al-Sultan

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Al-Sultan is a rapidly expanding Middle Eastern hospitality brand that offers authentic Arabic, Turkish, and Yemeni cuisine. Originally established in Malaysia, the brand features premium dining and casual express formats, showcasing signature dishes like mandi rice, zurbian, kunafa, and crispy shawarma wrapped in premium ingredients.

Key Facts

Franchise fee
₱2.5M
Total investment
₱8.5M – ₱15M
ROI / payback
~24 months
Format
Multi-format
Staffing
8+ crew
Year founded
2024
Branches
5+
Company type
Corporation

Franchise Overview

If you're looking for an upscale culinary journey through the heart of Arabia, you'll love Al-Sultan's royal hospitality and rich, authentic flavors.

The restaurant concept seamlessly bridges ancestral Middle Eastern recipes with modern operational logistics, serving gourmet mandi, premium charcoal-grilled meats, and artisanal Turkish sweets in a high-end, contemporary layout designed to deliver an unforgettable cultural experience.

About Al-Sultan

Al-Sultan is an established international food and beverage chain specializing in high-quality Middle Eastern, Turkish, and Yemeni cuisine. Operating under a philosophy centered on premium hospitality and strict culinary precision, the brand delivers an elevated culinary landscape that features signature items such as slow-cooked mandi rice, zurbian, meticulously spiced charcoal-grilled meats, and traditional desserts like kunafa. To cater to different investor profiles, the business operates a flexible system that supports comprehensive dining spaces as well as high-traffic quick-service formats.

The brand has developed a heavily centralized supply chain and commissary network to ensure that its complex flavor profiles remain consistent across different geographic territories. Franchisees receive total operational backing, which encompasses detailed staff training programs, corporate marketing management, and precise kitchen layouts optimized for speed and safety. Every dish is crafted utilizing strict halal standards, ensuring widespread appeal among multi-cultural markets, corporate crowds, and families looking for celebratory meals.

Following extensive validation and local market exposure at major international business conventions, the system has positioned itself for strategic regional development across Southeast Asia. The corporate structure provides a completely ready-to-run business framework with established automated billing, inventory control mechanisms, and point-of-sale platforms. This professional layout ensures that entrepreneurs can easily replicate the distinct royal dining ambiance and high-margin hospitality operations within modern retail developments.

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Consultant

Financing Readiness · Site Selection

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Advisor

Franchise Agreements · Multi-Unit Expansion

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Mentor

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Coach

Low-Capital Startups · Site Selection

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Key Differentiators

  • Authentic halal certified middle eastern recipes
  • Central kitchen operational product consistency
  • Premium royal dining atmospheric layout
  • Diverse menu from mandi to shawarma
  • Proven international fast casual restaurant system
  • Comprehensive pre opening staff technical training

Target Audience

  • Families seeking premium celebratory dining
  • Middle eastern cuisine food enthusiasts
  • Halal observant local international consumers
  • Corporate groups hosting business functions
  • Mall shoppers wanting high quality meals
  • Young professionals seeking flavorful food

Where the brand operates

Market Presence: Al-Sultan is primarily established in Malaysia and is actively expanding its franchise footprint into the Philippines following its participation in the International Franchise Expo in Manila.

Investment & Returns

Franchise fee₱2,500,000
Total investment₱8,500,000 – ₱15,000,000
Estimated ROI period24 months
Estimated breakeven6 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Professional hospitality management and culinary staff required
  • Space: 40–250 sqm
  • Ideal location: Premium shopping centers high traffic commercial strips and lifestyle districts
  • Staff: 8+ crew

What the package covers

Franchise Owned and Franchise Operated setup. Complete kitchen setup central kitchen supplies training and marketing support

Owner Stories

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