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Cable Car Bar & Restaurant franchise photo

Cable Car Bar & Restaurant

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Cable Car Bar & Restaurant is an iconic pioneer in the Philippine nightlife and restobar scene. Established in 1992, it is famous for its San Francisco pub-styled interiors, homey comfort food, and signature beer pong games. The brand delivers a legendary late-night experience tailored heavily toward young professionals and college students.

Key Facts

Franchise fee
₱1.5M
Total investment
₱8M – ₱15M
ROI / payback
~24 months
Format
Multi-format
Staffing
15+ crew
Year founded
1992
Branches
8+
Company type
Corporation

Franchise Overview

If you're looking for an iconic, high-energy neighborhood pub experience that seamlessly blends homey comfort food with a legendary nightlife vibe, you'll love Cable Car Bar & Restaurant.

Originally built to mimic a cozy San Francisco pub, this beloved institution has cemented its legacy in Philippine nightlife by popularizing bar games like beer pong alongside its critically acclaimed Sisig rice and Cable Car fried rice. By day, it serves as a casual dining restobar for corporate teams and student groups, transitioning into a pulse-pounding, DJ-driven party hub at night.

About Cable Car Bar & Restaurant

Cable Car Bar & Restaurant stands as a prominent fixture in the Philippine food, beverage, and entertainment industry. Since opening its flagship branch in 1992, the brand has successfully captured a distinct market niche by offering a multi-layered dining and nightlife concept. It serves a wide array of fusion comfort foods, local finger foods or pica-pica, cocktails, and draft beers. Its unique market positioning allows it to stay highly profitable across extended operational hours, capturing both daytime lunch crowds and late-night party enthusiasts.

The brand has scaled its operations across major commercial districts and lifestyle hubs in the Philippines through corporate development and strategic franchise partners. Each location is engineered to maximize guest interaction, heavily utilizing open-floor layouts centered around custom beer pong tables and acoustic stages. The atmosphere replicates a warm, wood-accented pub environment that appeals across generations, retaining a loyal base of older patrons while continuously drawing in younger demographics.

From a business perspective, Cable Car provides entrepreneurs with a highly optimized operating model backed by over three decades of brand equity. Franchisees benefit from a standardized supply chain, structured kitchen operational manuals, and strong supplier relations with global beverage companies. By maintaining rigid quality control over signature recipes and cultivating local entertainment networks, the franchise ensures strong localized market penetration and excellent revenue retention across its locations.

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Consultant

Financing Readiness · Site Selection

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Advisor

Franchise Agreements · Multi-Unit Expansion

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Mentor

Low-Capital Startups

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Coach

Low-Capital Startups · Site Selection

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Key Differentiators

  • Pioneer of Philippine beer pong
  • Three decades of brand equity
  • Iconic San Francisco pub design
  • Famous signature Sisig fried rice
  • Dual day restobar night club

Target Audience

  • Young professionals seeking chill environments
  • University students looking for entertainment
  • Corporate groups hosting afterwork drinks
  • Nightlife enthusiasts playing bar games
  • Foodies craving midnight comfort dishes

Where the brand operates

Market Presence: Established across major urban lifestyle hubs in Metro Manila, Metro Cebu, and Iloilo City.

Availability: Quezon City, Manila, Makati, Pasig, Taguig, Mandaluyong, Pasay, Parañaque, Caloocan, Muntinlupa, Las Piñas, Marikina +13 more

Investment & Returns

Franchise fee₱1,500,000
Total investment₱8,000,000 – ₱15,000,000
Estimated ROI period24 months
Estimated breakeven6 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Experienced restaurant manager and culinary team required
  • Space: 150–300 sqm
  • Ideal location: Commercial complexes, entertainment strips, and high-foot-traffic lifestyle centers.
  • Staff: 15+ crew

What the package covers

Full Service Restaurant and Bar setup. Full turnkey operations support and logistics

Owner Stories

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