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Moonleaf Tea Shop franchise photo

Moonleaf Tea Shop

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Founded in 2010, Moonleaf Tea Shop is a pioneering homegrown Philippine milk tea brand offering freshly brewed tea-based refreshments, fruit teas, and coffee. Known for its accessible, high-quality, and creative Taiwanese-inspired drinks, the brand has expanded nationwide to over 80 locations, promoting a "Good Vibes in a Cup" philosophy.

Key Facts

Franchise fee
₱300k
Total investment
₱888k – ₱1.5M
ROI / payback
~18 months
Format
Multi-format
Staffing
2+ crew
Year founded
2010
Branches
80+
Company type
Corporation

Franchise Overview

If you're looking to invest in a proven homegrown milk tea brand with deep roots in the Philippine market, you'll love Moonleaf Tea Shop. Founded in 2010 in Teacher's Village, Quezon City, Moonleaf was one of the early local pioneers in the industry, evolving from a quaint tea shop into a widespread, beloved brand. They focus on delivering "Good Vibes in a Cup" through a consistent, high-quality experience, specializing in premium brewed tea, milk tea, and refreshing fruit tea drinks, with ongoing menu innovation to keep customers engaged. The brand provides a 4-in-1 opportunity that includes various product lines and has strong integration with delivery platforms like Foodpanda and GrabFood.

The franchise package is designed for entrepreneurs, offering comprehensive support, including site selection assistance, staff training, and a turnkey business model, ensuring that both experienced and new franchisees can deliver the same consistent taste and excellent service that has sustained Moonleaf for over a decade. Moonleaf offers a comprehensive and reliable entry into the competitive beverage industry, supported by a dedicated team that is passionate about maintaining high standard

About Moonleaf Tea Shop

Moonleaf Tea Shop stands out in the bustling Philippine milk tea landscape as a proudly homegrown brand established in 2010, blending Filipino hospitality with authentic Taiwanese tea techniques. Their commitment to quality is evident in their use of high-quality tea leaves and ingredients, ensuring every cup delivers a refreshing and authentic taste experience. With over 80 branches operating nationwide, the brand has demonstrated long-term sustainability, appealing to a wide demographic ranging from students to working professionals seeking a quick, delightful break. The menu is a mix of classic milk teas, signature premium teas, fruit-infused beverages, and seasonal items designed to cater to evolving local trends and cravings.

Franchising with Moonleaf offers a comprehensive business package, often marketed through Emerald Leaf Franchising Corporation, designed to simplify operations for the franchisee. The support structure includes site selection, rigorous staff training, store design, and ongoing marketing efforts to sustain brand visibility. Moonleaf is known for its strong community presence and has successfully navigated the rapid growth of the milk tea sector by focusing on consistency and delivering good value for money. Their operations are designed to be relatively easy to manage, making it a viable option for those looking to expand their investment portfolio in the food and beverage industry.

As of 2026, the company continues to innovate, introducing new product lines such as their seasonal tea, and potentially collaborating with popular culture icons to keep the brand relevant. The company prides itself on being a partner in success, providing marketing materials, standardized recipes, and operational support to ensure each location thrives. Their established reputation allows franchisees to leverage existing brand loyalty rather than building a brand from scratch, providing a significant advantage in a competitive market.

Advisors Ready To Help

Consultant, franchise advisor

Consultant

Financing Readiness · Site Selection

Advisor, franchise advisor

Advisor

Franchise Agreements · Multi-Unit Expansion

Mentor, franchise advisor

Mentor

Low-Capital Startups

Coach, franchise advisor

Coach

Low-Capital Startups · Site Selection

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Key Differentiators

  • Pioneering homegrown PH milk tea
  • 4-in-1 brand partnership
  • Over 80 nationwide branches
  • Easy to operate model
  • High quality Taiwanese ingredients

Target Audience

  • Students and young professionals
  • Milk tea lovers
  • Working professionals seeking convenience
  • Neighborhood foot traffic
  • Mall-goers

Where the brand operates

Market Presence: Over 80 branches located in major malls and commercial hubs throughout the Philippines.

Availability: Nationwide

Investment & Returns

Franchise fee₱300,000
Total investment₱888,000 – ₱1,500,000
Estimated ROI period18 months
Estimated breakeven12 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Beginner to intermediate
  • Space: 10–30 sqm
  • Ideal location: Malls and neighborhood commercial hubs
  • Staff: 2+ crew

What the package covers

Inline Store setup. Turnkey with site and staff support

Owner Stories

No owner stories for this brand yet. Do you run a Moonleaf Tea Shop unit? Share how it is really going and help future owners decide.

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