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Gong Cha

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Gong Cha is a leading international bubble tea franchise specializing in premium, freshly brewed tea, milk tea, and creative beverage pairings. It offers a standardized, high-quality, and authentic Taiwanese tea experience. The brand focuses on customer customization and high-speed service, backed by 20 years of global market excellence.

Key Facts

Franchise fee
₱2.5M
Total investment
₱6M – ₱15M
ROI / payback
~24 months
Format
Multi-format
Staffing
4+ crew
Year founded
2006
Branches
2100+
Company type
Corporation

Franchise Overview

If you're looking for a globally recognized, high-growth bubble tea brand to franchise, you'll love Gong Cha's premium tea experience. Originating from Taiwan, this franchise focuses on freshly brewed tea, premium milk tea, and innovative, high-quality beverage creations. It blends authentic tea culture with a modern, high-tech, and efficient operational business model tailored for high-traffic, urban locations. The brand offers a refined menu, high-speed service, and the ability to customize sweetness and ice levels, providing a premium experience that keeps customers returning. Its strong brand image is maintained through strict quality control, regular new product launches, and a commitment to using high-grade ingredients.

About Gong Cha

Gong Cha is a world-renowned premium tea brand, established in Taiwan in 2006, that has successfully expanded into one of the fastest-growing bubble tea franchises globally. Known as the 'Imperial Tea,' the brand specializes in authentic bubble tea, freshly brewed, and served with a focus on quality and aroma. The Philippine operations are highly established in premium malls, commercial centers, and high-foot-traffic transport hubs, often operating as Inline Stores or Kiosks. The business model for franchisees focuses on standardized operations designed for efficiency. This includes extensive training, consistent supply chain management, and a robust, modern POS system to facilitate quick service and high volume. The menu features signature milk tea, brewed tea, creative smoothies, and seasonal collaborations, targeting a broad, mostly young audience. As a franchisee, you benefit from the brand's global brand recognition and regular marketing support. The operational model prioritizes high-quality, customized service, requiring staff to be trained in specific brewing methods. Its market presence in the Philippines is firmly established, with numerous locations across Luzon, Visayas, and Mindanao, often located in SM Malls and other high-end commercial spaces, making it a reliable, high-profile investment.

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Key Differentiators

  • Premium fresh brewed tea
  • Global recognized bubble tea
  • Highly customizable beverage menu
  • Strict quality control standards
  • High-speed service model

Target Audience

  • Millennials and Gen Z
  • Urban professionals
  • Mall goers
  • Students
  • Milk tea enthusiasts

Where the brand operates

Market Presence: Established across major malls and urban centers in the Philippines.

Availability: Nationwide

Investment & Returns

Franchise fee₱2,500,000
Total investment₱6,000,000 – ₱15,000,000
Estimated ROI period24 months
Estimated breakeven18 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Moderate to High
  • Space: 20–60 sqm
  • Ideal location: Premium Malls and Commercial Hubs
  • Staff: 4+ crew

What the package covers

Inline Store setup. Full Management & Staff Training

Owner Stories

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