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Juice Avenue

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Juice Avenue is a well-known beverage kiosk franchise in the Philippines under Fruitas Holdings, Inc. It delivers fresh, healthy, and high-quality fruit juices and smoothies to urban commuters. The brand focuses on refreshing and accessible wellness products served in prime retail environments and commercial hubs across major metropolitan regions.

Key Facts

Franchise fee
₱388k
Total investment
₱700k – ₱1.5M
ROI / payback
~18 months
Format
Multi-format
Staffing
2+ crew
Year founded
2002
Branches
834+
Company type
Corporation

Franchise Overview

If you're looking for a refreshing, health-focused business that targets the massive and growing consumer demand for lifestyle wellness, you'll love Juice Avenue.

Operating under the premier kiosk umbrella of Fruitas Holdings, Inc., this brand captures everyday foot traffic by offering premium, cold-pressed style fruit juices, natural smoothies, and quick beverage fixes. It fits smoothly into compact high-density environments like commercial centers, transit stations, and modern school clusters.

About Juice Avenue

Juice Avenue has established itself as an accessible wellness brand within the competitive beverage sector of the Philippine kiosk industry. Backed by the operational expertise of Fruitas Holdings, Inc., the brand benefits from a robust nationwide logistical network that guarantees a daily supply of fresh, high-quality local and imported fruits. This corporate backing gives individual franchise locations an edge in consistent supply chain management and standardized operational efficiency.

Designed primarily for high-density pedestrian settings, the business utilizes a compact layout maximized for speed of service and volume sales. The menu features an array of dynamic fruit-based concoctions that cater directly to health-conscious office employees, students, and active shoppers looking for an alternative to conventional sugary refreshments. Each retail kiosk is engineered to maintain low overhead expenses while delivering strong output capacity during peak operational hours.

Franchisees receive an inclusive operational setup which includes intensive preparation guidance, field support systems, and a fully equipped kiosk platform. Marketing support and corporate branding strategies are driven by the parent company, allowing branch operators to leverage immediate regional brand recognition. The simplified operational workflow reduces the necessity for highly specialized kitchen personnel, making it an ideal venture for first-time entrepreneurs.

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Key Differentiators

  • Backed by Fruitas Holdings network
  • Daily fresh fruit supply chains
  • High visual brand recognition footprint
  • Streamlined quick service operation workflows
  • Compact space saving layout architecture
  • Proven corporate management support systems

Target Audience

  • Health conscious urban office employees
  • On the go student demographics
  • Active lifestyle physical fitness enthusiasts
  • Malls and retail center shoppers
  • Daily transit hub commuting passengers
  • Families seeking natural beverage alternatives

Where the brand operates

Market Presence: Juice Avenue is established nationwide as part of the massive retail kiosk network owned and managed by Fruitas Holdings.

Availability: Nationwide

Investment & Returns

Franchise fee₱388,000
Total investment₱700,000 – ₱1,500,000
Estimated ROI period18 months
Estimated breakeven3 months
Territory exclusivityNo

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Basic retail operations and customer service orientation
  • Space: 4–6 sqm
  • Ideal location: Major shopping malls, commercial centers, transit terminals, and university clusters
  • Staff: 2+ crew

What the package covers

Turnkey Kiosk System setup. Full turnkey system including initial inventory, basic equipment, marketing support, and staff uniforms

Owner Stories

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