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Curves

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Curves offers a specialized 30-minute circuit training fitness program designed specifically for women, combining strength training, cardio, and stretching. This efficient, coach-led, and community-focused workout provides a complete, fast, and effective solution for women looking to improve health, lose weight, and gain strength in a supportive environment.

Key Facts

Franchise fee
₱1.5M
Total investment
₱4M – ₱6M
ROI / payback
~24 months
Format
Inline Store
Staffing
3+ crew
Year founded
1992
Branches
10+
Company type
Corporation

Franchise Overview

If you're looking for a low-investment, high-impact business in the wellness sector, you'll love the Curves franchise. Curves pioneered the 30-minute fitness circuit tailored exclusively for women, removing the intimidation factor of traditional gyms. Its unique model combines strength training machines, cardio, and stretching, led by a dedicated coach who keeps members motivated and engaged. This efficient, proven system is designed to provide a complete workout in less time, making it perfect for busy, modern women. The concept is built on community, empowering women to achieve their health goals in a comfortable, supportive, and private atmosphere. The franchisee benefits from a well-known international brand, comprehensive training programs, and a business model that emphasizes member retention and recurring revenue through a membership-based, turnkey fitness solution.

About Curves

Curves is a premier fitness franchise geared solely toward women, providing a unique and highly efficient 30-minute circuit training program. Unlike traditional, male-dominated, or complex gyms, Curves offers a welcoming, comfortable environment where women can exercise in a private space. The core of the Curves model is a 30-minute circuit that includes strength training, cardio, and stretching, which provides a full-body workout in a fraction of the time of a conventional gym visit. This approach makes it ideal for busy women, including professionals, stay-at-home mothers, and seniors. The program is supported by on-site coaches who guide and motivate, ensuring members stay on track and maintain proper form. This high-touch, personalized coaching is a key differentiator that boosts client success and loyalty. The business model is designed for recurring, predictable revenue through membership fees. Franchisees are typically required to have a passion for fitness and a commitment to helping women achieve their health goals, often acting as the operator to build a strong local community. The brand provides extensive initial training, ongoing support, and proven marketing systems, making it a compelling option for aspiring fitness entrepreneurs. The space requirements are generally modest compared to full-service gyms, allowing for strategic locations in neighborhood strip malls or close to residential areas. Curves has successfully helped millions of women worldwide, and as a franchisee in the Philippines, you are investing in a proven brand with a strong, dedicated, and loyal customer base. The focus is on a supportive, encouraging, and non-judgmental environment, which ensures high member retention rates and steady growth in the local market.

Advisors Ready To Help

Consultant, franchise advisor

Consultant

Financing Readiness · Site Selection

Advisor, franchise advisor

Advisor

Franchise Agreements · Multi-Unit Expansion

Mentor, franchise advisor

Mentor

Low-Capital Startups

Coach, franchise advisor

Coach

Low-Capital Startups · Site Selection

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Key Differentiators

  • 30-minute full body workout
  • Tailored exclusively for women
  • Convenient circuit training stations
  • On-site, motivated coaching
  • Supportive community environment

Target Audience

  • Busy professional women
  • Stay-at-home mothers
  • Women seeking weight loss
  • Women seeking functional strength
  • Active aging
  • mature women

Where the brand operates

Market Presence: Established with several locations in the Philippines.

Availability: Nationwide

Investment & Returns

Franchise fee₱1,500,000
Total investment₱4,000,000 – ₱6,000,000
Estimated ROI period24 months
Estimated breakeven18 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Strong Passion for Fitness/Sales
  • Space: 100–150 sqm
  • Ideal location: Commercial Strip Malls/Neighborhoods
  • Staff: 3+ crew

What the package covers

Inline Store setup. Turnkey fitness center with coaches

Owner Stories

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