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Metrodog

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Metrodog offers comprehensive pet grooming and styling services for dogs and cats, focusing on professional care, hygiene, and aesthetic, stylish cuts. Their salon-style setup provides a relaxing environment for pets and a premium service for pet parents seeking quality grooming in metropolitan areas.

Key Facts

Franchise fee
₱500k
Total investment
₱1.5M – ₱3M
ROI / payback
~24 months
Format
Multi-format
Staffing
3+ crew
Year founded
2018
Branches
5+
Company type
Corporation

Franchise Overview

If you're looking for a specialized and stylish pet care business, you'll love Metrodog. Metrodog is a premier pet grooming salon focusing on professional styling, hygienic grooming, and specialized care for dogs and cats. They cater to urban pet owners who view their pets as family members and demand high-quality grooming services that go beyond basic washing. The concept thrives on aesthetic, trendy haircuts and professional handling in a clean, welcoming environment. With a growing market for pet care in the Philippines, Metrodog taps into the pet humanization trend by offering premium, personalized grooming experiences. Their focus on, and expertise in, breed-specific grooming ensures pets look good and feel great.

This business is perfect for entrepreneurs who want to enter the pet service industry, which has shown consistent growth. Metrodog provides a high-value, service-oriented model with potential for recurring revenue through grooming, spa packages, and premium pet products. Their salon-style approach helps build a loyal customer base.

About Metrodog

Metrodog is a dedicated pet care establishment, primarily operating as a specialized grooming salon and boutique for dogs and cats, known for its focus on styling and professional pet grooming. The salon focuses heavily on providing a comfortable, safe, and stress-free environment for pets, ensuring that the grooming process is pleasant rather than anxiety-inducing. Their services include full grooming packages, styling and haircuts, specialized baths, flea and tick treatments, and basic nail care, aimed at maintaining both pet health and aesthetic appeal. The staff are trained professionals who understand pet behavior and grooming techniques, catering to various dog breeds, including specialized styling for popular breeds.

Beyond basic grooming, Metrodog often operates as a one-stop-shop for the pet owner's needs, offering a curated selection of pet products, including premium treats, accessories, shampoos, and high-quality grooming tools. This complementary retail aspect increases the revenue per customer and enhances the overall customer experience. The branding is modern, aiming to appeal to the younger, urban, and middle-to-upper-class Filipino pet owners who prioritize quality services and safety for their pets. Their, and, approach in providing, detailed, and consistent, services has helped establish a brand reputation for quality, care, and, professionalism, in, the pet care space, and within, their, specific, market segments.

Franchising Metrodog provides a strong model for growth in the lucrative Philippine pet industry. The business model is structured around a, salon-style, brick-and-mortar location, requiring careful, and, professional setup to ensure proper, sanitation, airflow, and comfort for the pets. They provide, full, and, comprehensive, training, for, owners, and staff, along with, operational, support, to ensure high, standards, of, service, across all, locations. The high demand for pet pampering makes it a promising opportunity for individuals passionate about pets. The business leverages, the, growing, trend, of, pet-humanization, ensuring a, consistent demand, for, professional grooming services.

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Key Differentiators

  • Professional Pet Styling Focus
  • Premium Specialized Pet Spa
  • Experienced Groomer Training
  • Modern Aesthetic Pet Salon
  • Comprehensive Grooming Packages

Target Audience

  • Urban Pet Owners
  • Middle-to-Upper Class Households
  • Busy Professional Pet Parents
  • Specialized Dog Breed Owners

Where the brand operates

Market Presence: Established urban pet care provider in Metro Manila.

Availability: Quezon City, Manila, Makati, Pasig, Taguig, Mandaluyong, Pasay, Parañaque, Caloocan, Muntinlupa, Las Piñas, Marikina +4 more

Investment & Returns

Franchise fee₱500,000
Total investment₱1,500,000 – ₱3,000,000
Estimated ROI period24 months
Estimated breakeven18 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Management Experience
  • Space: 30–60 sqm
  • Ideal location: Malls and Lifestyle Centers
  • Staff: 3+ crew

What the package covers

Inline Store setup. Comprehensive Grooming Support

Owner Stories

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