Mentor
Low-Capital Startups
MerryMart
Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
MerryMart is a modern, fast-growing retail chain offering a three-in-one concept that combines a mini-grocery, personal care shop, and pharmacy. Founded by Injap Sia, it aims to provide community-focused, branded retail options, with heavy expansion plans through franchising via MerryMart Grocery Centers Inc. across the Philippines.
Key Facts
- Franchise fee
- ₱1.2M
- Total investment
- ₱5M – ₱15M
- ROI / payback
- ~48 months
- Format
- Multi-format
- Staffing
- 10+ crew
- Year founded
- 2019
- Branches
- 127+
- Company type
- Corporation
Franchise Overview
If you're looking for a modern retail franchise with a three-in-one concept, you'll love MerryMart. Combining a mini-grocery, personal care shop, and pharmacy in one, this brand offers convenience and high efficiency, designed to serve neighborhood communities and residential areas. It provides a modern, branded alternative to traditional, independent local groceries.
MerryMart focuses on community-level access to household essentials, personal care items, and essential medicines. The model is built for scalability and is designed to turn local, traditional retail owners into professional, modern operators under the guidance of a strong corporate team. As part of the DoubleDragon group, the brand benefits from the same expertise that drove the success of Mang Inasal and CityMall.
About MerryMart
MerryMart is a fast-emerging retail brand in the Philippines under MerryMart Consumer Corp, designed to dominate the community grocery sector by providing a modern, efficient, and reliable shopping experience for daily essentials. The brand features a three-in-one model that combines a supermarket, a personal care shop, and a pharmacy, aiming to provide a complete household solution to its customers. The company was founded by Injap Sia, known for leading high-growth retail brands, and is designed to bridge the gap between traditional 'sari-sari' stores or independent groceries and large-scale shopping malls.
The MerryMart expansion strategy is fueled by a strong franchise platform aimed at converting existing independent groceries and attracting new investors looking to establish modern, branded retail in their local neighborhoods. It operates under a dedicated subsidiary, MerryMart Grocery Centers Inc., which provides extensive support to its franchisees in store setup, inventory management, and marketing strategies. The brand is positioning itself to fill the demand for walkable, accessible grocery options in residential areas, focusing on high-density locations, commercial centers, and community developments.
Key to its operations is a focus on a clean, safe, and efficient shopping environment. As of 2024, the group has over 120 operating branches and is moving fast toward its ambitious long-term target of 1,200 branches nationwide. The company encourages the conversion of old-fashioned retailers to a modern system, allowing them to remain owners while enjoying the benefits of a large-scale retail chain, including better supply chain efficiency and established branding.
Franchisees receive support in site selection, store design, employee training, and ongoing marketing efforts. The franchise package focuses on creating a reliable income stream by filling the need for daily, recurring household needs within immediate residential areas, enhancing the convenience for consumers while driving growth for business owners.
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Key Differentiators
- Three-in-one grocery pharmacy combo
- Strong local management team
- Focus on residential community coverage
- Modern retail technology integration
- Part of DoubleDragon ecosystem
Target Audience
- Residential community residents
- Local neighborhood consumers
- Busy families
- Independent store owners for conversion
Where the brand operates
Market Presence: Strongly established in Luzon with rapid nationwide expansion, especially in community centers.
Availability: Nationwide
Investment & Returns
| Franchise fee | ₱1,200,000 |
|---|---|
| Total investment | ₱5,000,000 – ₱15,000,000 |
| Estimated ROI period | 48 months |
| Estimated breakeven | 36 months |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Requirements & Support
What you need
- Skill level: Experienced Management
- Space: 150–400 sqm
- Ideal location: Residential Neighborhoods
- Staff: 10+ crew
What the package covers
Inline Store setup. Full Management Support
Owner Stories
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