Mentor
Low-Capital Startups
FunHan Mart
Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
FunHan Mart is a specialized Korean convenience store in the Philippines offering a curated selection of popular imported Korean snacks, noodles, beverages, and daily necessities. It aims to deliver an authentic Hallyu shopping experience, often combining retail with popular Korean street food items. The brand caters to the growing demand for K-culture products.
Key Facts
- Franchise fee
- ₱350k
- Total investment
- ₱1.5M – ₱2.5M
- ROI / payback
- ~24 months
- Format
- Inline Store
- Staffing
- 2+ crew
- Year founded
- 2020
- Branches
- 10+
- Company type
- Corporation
Franchise Overview
If you're looking for a trending retail franchise that brings the vibrant energy of Seoul to the Philippines, you'll love FunHan Mart. This specialized convenience store bridges the gap between daily essentials and popular Hallyu culture, offering a curated selection of trendy snacks, iconic spicy noodles, Korean beverages, and authentic frozen food items. It operates as a lifestyle destination, often acting as a one-stop-shop for Filipino consumers looking for high-demand Korean products without traveling to premium, higher-priced specialty stores.
FunHan Mart's concept combines the efficiency of a neighborhood retail store with the curated variety of a Korean specialty shop. The brand prioritizes popular products frequently seen in K-dramas, ensuring the product mix remains fresh, trendy, and high-margin, driven by a strong, younger demographic seeking experiential shopping. This approach allows franchisees to tap into the massive and enduring popularity of Korean lifestyle products in the Philippines.
About FunHan Mart
FunHan Mart is a rapidly growing Korean-themed convenience store chain in the Philippines that caters to the massive popularity of Korean culture (Hallyu) among Filipinos. It operates as a specialized retail store that serves as a bridge for Filipinos looking for authentic Korean snacks, premium noodles, drinks, and popular frozen foods, often including popular items that are hard to find in conventional supermarkets. The core offering combines a convenience store model with a curated Hallyu experience, designed to attract consumers seeking trendy imported products in a modern, engaging, and welcoming retail space.
The franchise concept is positioned for high-traffic, urban, and residential areas with a heavy presence of youth and young professionals. FunHan Mart outlets are usually designed to be bright and efficient, optimizing small to medium spaces. The product mix focuses on fast-moving, high-margin Korean imported goods, including various types of Samyang noodles, Binggrae drinks, premium snacks, and popular cosmetic items. This focus ensures that the inventory aligns with current social media trends, creating high turnover and a strong customer pull.
Franchisees receive comprehensive support, which often includes location scouting assistance, initial store design and setup, staff training in retail operations, and a consolidated supply chain to manage imported logistics. The brand's focus on operational simplicity allows for efficient management, often requiring a small team to handle high-volume sales. FunHan Mart is designed to be a lifestyle, high-engagement store rather than a traditional, plain-white convenience store, often utilizing appealing, Korean-influenced aesthetic design to attract foot traffic.
With the continued popularity of Korean pop culture in the Philippines, FunHan Mart is well-positioned to leverage this market demand, providing a proven, specialized retail model for entrepreneurs looking to enter the specialized food and goods sector. The brand continues to expand its reach by leveraging social media trends and localizing the experience to suit the Philippine market's preference for affordable luxury items.
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Key Differentiators
- Curated Authentic Korean Products
- Trendy Hallyu-themed Environment
- High-demand Imported Inventory
- Strong Social Media Appeal
Target Audience
- K-Drama Enthusiasts
- Young Professionals
- Gen Z and Millennials
- Korean Snack Enthusiasts
Where the brand operates
Market Presence: Established in urban centers around Metro Manila.
Availability: Quezon City, Manila, Makati, Pasig, Taguig, Mandaluyong, Pasay, Parañaque, Caloocan, Muntinlupa, Las Piñas, Marikina +4 more
Investment & Returns
| Franchise fee | ₱350,000 |
|---|---|
| Total investment | ₱1,500,000 – ₱2,500,000 |
| Estimated ROI period | 24 months |
| Estimated breakeven | 18 months |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Requirements & Support
What you need
- Skill level: Retail experience preferred
- Space: 20–40 sqm
- Ideal location: Commercial centers and condos
- Staff: 2+ crew
What the package covers
Inline Store setup. Supplies and Training
Owner Stories
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