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Maja Cafe + Donuts

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Maja Cafe + Donuts is a Laguna-based artisanal donut and coffee cafe known for its signature Champonrado, handcrafted donuts, and upscale cafe snacks. It serves premium desserts and artisanal coffee, offering a unique dining experience inspired by local flavors, with locations primarily in Biñan.

Key Facts

Franchise fee
₱300k
Total investment
₱800k – ₱2M
ROI / payback
~18 months
Format
Multi-format
Staffing
4+ crew
Year founded
2021
Branches
3+
Company type
Partnership

Franchise Overview

If you're looking for a refreshing take on Filipino desserts and artisanal coffee, you'll love Maja Cafe + Donuts. Known as Biñan's Finest Handcrafted Doughnuts, Maja reinvents classic snacks by offering unique, high-quality products like their famous Champorado—served with a melting chocolate dome—and gourmet artisanal donuts, alongside specialized coffee and savory brunch items. The brand blends Filipino flavors with cafe culture in a modern, Instagrammable setting.

Founded on culinary creativity, the cafe caters to modern diners seeking premium yet affordable treats. With an emphasis on freshly baked goods and specialized espresso drinks, it provides a cozy space for lounging and a welcoming environment for families, complete with interactive kids' activities like donut decorating workshops.

About Maja Cafe + Donuts

Maja Cafe + Donuts is an established artisanal cafe in Laguna that has built a reputation for high-quality, handcrafted donuts and signature beverages. The brand stands out by combining modern cafe aesthetics with distinct Filipino culinary influences, most notably their trending Dome Champorado, which has gained significant traction online. Their menu goes beyond standard bakery fare, offering a curated selection of brioche-based gourmet donuts, varied espresso drinks, tea blends, and full-bodied savory meals suitable for brunch or quick bites. Their primary focus is quality control and innovation in pastry, ensuring that every handcrafted donut is light yet flavor-packed.

With successful branches in major commercial centers in Biñan, such as Pavilion Mall and Southwoods Mall, Maja operates as a lifestyle brand. They cater to a diverse demographic, ranging from students and office workers looking for a quick snack, to families and young professionals seeking a weekend hangout spot. The brand's presence in high-traffic malls demonstrates its appeal as a premium casual dining destination. Their commitment to the community is also visible through initiatives like their 'Kids Takeover' workshop, which engages young guests in hands-on donut decorating and pizza making.

Maja Cafe + Donuts is a recognized brand in the local Laguna food scene, often collaborating with local influencers and food reviewers. The brand has demonstrated a commitment to expansion by recently venturing into franchising, targeting areas across Luzon following their success in the Laguna area. As they expand, Maja continues to refine its premium offerings, ensuring that the 'handcrafted' promise is maintained across new locations.

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Coach

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Franchise Agreements · Multi-Unit Expansion

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Mentor

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Key Differentiators

  • Signature Trending Dome Champorado
  • Handcrafted Artisanal Donuts
  • High-Quality Specialized Coffee
  • Local Filipino Gourmet Fusion
  • Premium Cafe Dining Experience

Target Audience

  • Millennials and Gen Z diners
  • Families and young professionals
  • Cafe-goers seeking artisan desserts
  • Local dessert lovers

Where the brand operates

Market Presence: Strong established presence in Laguna, primarily in Biñan (Pavilion Mall and Southwoods Mall) and expanding.

Availability: Quezon City, Biñan

Investment & Returns

Franchise fee₱300,000
Total investment₱800,000 – ₱2,000,000
Estimated ROI period18 months
Estimated breakeven12 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Owner Operator
  • Space: 20–60 sqm
  • Ideal location: Commercial Mall
  • Staff: 4+ crew

What the package covers

Inline Store and Kiosk setup. Franchisor provides brand, menu, training, and operational support.

Owner Stories

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