Taters

Taters, established in August 1994 at Greenbelt Cinema, Makati, is widely recognized as the Philippines' pioneer in entertainment snack foods. The brand was built on the premise of offering better, high-quality alternatives to traditional, low-grade movie snacks, introducing Flavored Popcorn, Tasty Fries, and later, Healthy Tofu Chips, to the entertainment-seeking market. Taters caters primarily to movie-goers but has effectively established its presence in malls, leisure hubs, and high-traffic commercial spaces nationwide, providing a premium, cooked-on-site snack experience that caters to families, students, and busy shoppers.

As the company grew, it developed a robust, well-established franchising program that began as early as 1995. This program offers potential franchisees two main formats tailored for optimal performance in high-traffic locations, namely Kiosks for smaller, agile setups and Inline Stores for larger, more comprehensive food outlets. The brand prides itself on its strong operational systems, comprehensive training, and continuous marketing support for its partners. With over two decades of operation, Taters has earned a reputation for being an enduring brand that consistently delivers high-quality snacks and a fun brand atmosphere.

The Taters brand is not only known for its products but for its community-centric approach, expanding through its franchise partners in prime malls in Luzon, Visayas, and Mindanao. The brand's focus on freshness and taste keeps customers coming back, making it a staple in the Philippine snack industry. Franchise partners can benefit from the brand's well-developed Supply Chain and Marketing campaigns designed to maintain high visibility and consistent quality across all branches. The company also offers a Reseller Program for those looking for smaller-scale, lower-investment opportunities to bring the Taters experience to their communities.