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Maldita

Information aggregated from multiple public sources.

Report / Takedown · Last updated July 2026

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Maldita is a proud Filipino fashion brand offering contemporary, stylish apparel for modern, upwardly mobile women and men. Established in Manila, it provides high-quality, bold clothing designed for daily casual and work needs at reasonable prices. The brand has a strong presence in major shopping malls across the Philippines.

Key Facts

Franchise fee
₱500k
Total investment
₱2.5M – ₱5M
ROI / payback
~24 months
Format
Inline Store
Staffing
3+ crew
Year founded
2008
Branches
15+
Company type
Corporation

Franchise Overview

If you're looking for a trendy, homegrown fashion brand that empowers modern lifestyles, you'll love Maldita. As a Filipino brand based in Manila, Maldita caters to upwardly mobile, educated, and fashion-savvy individuals who appreciate contemporary, bold designs. The brand offers versatile apparel suited for daily casual, professional, and dressy needs, providing a blend of strong, confident style with affordable pricing. Focused on providing excellent customer service and high-quality merchandise, Maldita has established itself as a vibrant alternative to foreign fast-fashion labels in the modern Philippine retail environment.

Maldita differentiates itself through its unique, alternative designs, often utilizing quality fabrics and offering a wide range of tops, bottoms, and dresses that allow for effortless style. Their collection is designed to help customers stand out, making it an excellent choice for a fashion-forward retail concept.

About Maldita

Maldita is a well-established Filipino fashion retail brand that has carved a niche in the competitive apparel market by offering unique, contemporary clothing for both women and men. Founded in Manila, the brand aims to empower its customers through fashion that is both bold and sophisticated, catering to the modern, upwardly mobile individual who appreciates distinct, high-quality design. Their clothing lines—ranging from professional workwear to casual urban chic—are designed to make the wearer feel strong and driven. The brand focuses on delivering great quality merchandise at reasonable prices, ensuring that stylish fashion remains accessible to their target market.

With a strong, long-standing presence in major shopping centers like SM Megamall, SM Mall of Asia, and Robinsons Galleria, Maldita ensures high visibility and accessibility. Their physical stores are designed to provide a pleasant and fashionable shopping environment, reflecting the brand's aesthetic. The company focuses heavily on customer service, often offering personal styling advice and ensuring a quality experience for every visitor. Their collections are regularly updated to keep up with current fashion trends while maintaining the unique, 'maldita' charm that defines their brand identity.

The brand has also successfully integrated a strong online presence through their official online store and social media channels, allowing customers to shop conveniently from anywhere in the Philippines. This multi-channel approach helps them reach a wider audience beyond their physical store locations. As a Proudly Filipino brand, Maldita continues to stand up to foreign labels by offering stylish alternatives that resonate with the Filipino aesthetic and lifestyle.

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Key Differentiators

  • Bold contemporary Philippine fashion
  • High quality reasonable pricing
  • Strong presence in major malls
  • Empowering modern styles
  • Unique alternative apparel designs

Target Audience

  • Fashion-forward young professionals
  • Upwardly mobile modern women
  • Urban style conscious men
  • 20-40 year old trendsetters
  • Educated and savvy professionals

Where the brand operates

Market Presence: Established in major SM and Robinsons malls in Luzon, Visayas, and Mindanao.

Availability: Nationwide

Investment & Returns

Franchise fee₱500,000
Total investment₱2,500,000 – ₱5,000,000
Estimated ROI period24 months
Estimated breakeven18 months
Territory exclusivityYes

Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.

Requirements & Support

What you need

  • Skill level: Moderate retail experience
  • Space: 40–80 sqm
  • Ideal location: Major Malls / Commercial Centers
  • Staff: 3+ crew

What the package covers

Inline Store setup. Company-owned with potential for franchising

Owner Stories

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