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Barenaked
Information aggregated from multiple public sources.
Report / Takedown · Last updated July 2026
Barenaked is a premier Philippine waxing salon specializing in all-natural, sugar-based hair removal services designed for a comfortable and eco-friendly experience. They offer a range of specialized skin care solutions, focusing on gentle, effective treatments for men and women, ensuring a smooth and confident outcome for every client. The brand emphasizes affordable luxury in a clean environment.
Key Facts
- Franchise fee
- ₱500k
- Total investment
- ₱1.5M – ₱2.5M
- ROI / payback
- ~24 months
- Format
- Inline Store
- Staffing
- 4+ crew
- Year founded
- 2010
- Branches
- 20+
- Company type
- Corporation
Franchise Overview
If you're looking for a specialized and eco-conscious wellness franchise, you'll love Barenaked, a premier Philippine waxing salon known for its all-natural, sugar-based hair removal techniques. As a pioneer in promoting gentle hair removal, Barenaked provides a healthier alternative to traditional waxing, focusing on comfort, skin health, and natural ingredients. The brand stands out by offering a welcoming, clean, and professional environment tailored to meet the growing demand for sustainable beauty services in the Philippines.
Barenaked’s business model is centered on a high-repeat service, catering to clients seeking effective, long-term body care solutions rather than just quick fixes. By combining specialized services with premium client care, it offers a sustainable business opportunity for entrepreneurs looking to invest in the flourishing beauty and wellness industry, backed by a loyal customer base and a strong brand image.
About Barenaked
Barenaked is a prominent waxing salon franchise in the Philippines, established to redefine the hair removal experience by offering superior, natural, and gentle solutions. Unlike conventional waxing, Barenaked utilizes specially formulated, all-natural sugar wax, which is renowned for its reduced pain and increased efficacy on all skin types, including sensitive skin. The salon specializes in a wide array of hair removal services, including brazilian waxing, body waxing, and specialized skincare services, catering to a diverse clientele looking for professional, effective results. The brand’s commitment to safety, hygiene, and comfort is central to its operations, aiming to provide a relaxing and welcoming atmosphere that sets it apart from more clinical, impersonal alternatives.
Since its inception, Barenaked has expanded its reach across the Philippines, leveraging its strong brand reputation for quality and expertise in sugar waxing. They prioritize in-house training for their staff to maintain consistent, high-quality service standards across all branches, which is crucial for building customer loyalty and trust. The company provides a comprehensive franchise package, offering, in addition to training, branding, site selection assistance, and operational support to its partners. This structure allows franchisees to operate successfully in the competitive beauty and wellness sector, capitalizing on the growing demand for natural, high-quality, and affordable beauty services. Its growth is supported by its dedication to sustainable and skin-friendly practices.
This business model is ideal for entrepreneurs aiming to invest in a growing, high-repeat industry. With a focus on customer satisfaction and premium service, Barenaked ensures a robust operational structure for its franchisees. The brand's presence in key urban centers, including shopping malls and accessible locations, facilitates high foot traffic and brand visibility. As the demand for refined personal care services increases, Barenaked offers a reliable, proven, and nurturing franchise system that provides both financial potential and a positive, customer-oriented experience.
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Key Differentiators
- All-natural sugar wax formula
- Gentle and less painful waxing
- High-repeat, specialized beauty services
- Eco-friendly and sustainable practices
- Professional and comfortable salon experience
Target Audience
- Urban professionals and students
- Skincare and wellness enthusiasts
- Young adults seeking affordable luxury
- Men and women
- 18-45
- Environmentally conscious consumers
Where the brand operates
Market Presence: Established in major Philippine shopping malls and key urban locations.
Availability: Nationwide
Investment & Returns
| Franchise fee | ₱500,000 |
|---|---|
| Total investment | ₱1,500,000 – ₱2,500,000 |
| Estimated ROI period | 24 months |
| Estimated breakeven | 18 months |
| Territory exclusivity | Yes |
Informational only, not investment or legal advice. Figures reflect the year they were published and may change; confirm details directly with the franchisor and the relevant agencies before investing.
Requirements & Support
What you need
- Skill level: Management Experience
- Space: 30–60 sqm
- Ideal location: Shopping Malls / Commercial Centers
- Staff: 4+ crew
What the package covers
Inline Store setup. Full franchise support, staff training, branding
Owner Stories
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